Flanders

Flanders Market Overview

According to in-store data from Grips Intelligence, Flanders generated the vast majority of its offline revenue through acehardware.com, which accounted for 95.7% of total revenue share between January and May 2026, with lowes.com capturing just 3.3%. The brand's average product price during this period stood at $84.37, though notable pricing differences exist between retailers, with Ace Hardware listings averaging higher per-unit prices compared to Lowe's multi-pack offerings. Flanders experienced a significant revenue decline of 93.5% over the tracked timeframe, signaling considerable volatility in its market performance. Despite this downward trend, the brand's average price showed a 6.5% month-over-month increase in the most recent period, suggesting a possible shift toward higher-priced SKUs. These insights, sourced from Grips Intelligence tracking across two major home improvement retailers, highlight Flanders' heavy reliance on a single retail channel and the need for broader distribution diversification.