Home/Insights/Brands/FlandersProduct Intelligence - 2026 YTD USA

Flanders

1M+

Products Sold, Jan to Jun 2026

3,400+

# Offline Stores

$61.69

Avg. Price

4.6

Avg. Rating

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Flanders Market Overview

According to offline retail data from Grips Intelligence, Flanders posted a modest 0.8% revenue increase across its in-store channels tracked from January 1 to June 30, 2026, with second-quarter momentum slightly stronger at 4.5% month-over-month growth. The brand's sales are heavily concentrated at Ace Hardware, which commanded a dominant 94.5% revenue share versus just 4.5% at Lowe's during the period. Average product price came in at $63.80, though the price trend softened notably, declining 12.0% over the tracked window. It is worth noting that Flanders operates as a private company, having been acquired by Daikin Industries through its American Air Filter subsidiary, so no public ticker applies.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's, Amazon

Flanders's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Flanders's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.

Average price

Absolute values in $

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Flanders's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Flanders on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Flanders's channels

REVENUE SHARE

Revenue distribution across tracked channels for Flanders.

Channels by revenue share

Distribution in %

Flanders's online vs offline revenue split

BY REVENUE

Flanders sells 6% online and 94% offline. Online runs through 2 channels; offline through 1. Online share has moved from 2% in Feb to 51% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

6%

94%

Offline

Online share trend

Feb – Jun

Online channels

6%

Lowes.com
Amazon.com

Offline channels

94%

Ace Hardware stores

Flanders's customer ratings

BY REVIEW COUNT

Across 69K ratings on 3 channels, Flanders averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 69K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Flanders

BY REVENUE

Ace Hardware
Ace Hardware
#1Flanders EZ Flow II 20 in. W X 20 in. H X 1 in. Fiberglass 1 MERV Air Filter 1 pk

$57.38

Price

$8.3M

Revenue

#2Flanders EZ Flow II 16 in. W X 20 in. H X 1 in. Fiberglass 1 MERV Air Filter 1 pk

$63.84

Price

$6.8M

Revenue

#3Flanders EZ Flow II 20 in. W X 25 in. H X 1 in. Fiberglass 1 MERV Air Filter 1 pk

$59.45

Price

$6.2M

Revenue

#4Flanders EZ Flow II 16 in. W X 25 in. H X 1 in. Fiberglass 1 MERV Air Filter 1 pk

$68.62

Price

$5.8M

Revenue

#5Flanders EZ Flow II 14 in. W X 20 in. H X 1 in. Fiberglass 1 MERV Air Filter 1 pk

$137.51

Price

$3.26M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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