GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, and Amazon from January 1 to September 30, 2026, Flanders — a brand operated under Daikin Industries (TYO: 6367) — shows a sales base heavily concentrated in home-improvement retail. Ace Hardware accounts for the largest slice of year-to-date revenue at 53.5%, followed closely by Lowe's at 40.1%, while Amazon contributes just 6.0%. Revenue momentum has weakened notably, falling 16.2% month-over-month and 39.0% across the tracked period. Pricing has softened in parallel, with the average price down 26.6% overall to $5.19 in the latest month against a period average of $6.51. The combination of declining prices and shrinking revenue suggests promotional pressure in a market where two retailers control more than 93% of measured sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Flanders on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flanders.
BY REVENUE
Flanders sells 46% online and 54% offline. Online runs through 2 channels; offline through 1.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 37K ratings on 3 channels, Flanders averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.59
Price
$609K
Revenue
$3.59
Price
$436K
Revenue
$3.59
Price
$398K
Revenue
$3.59
Price
$321K
Revenue
$3.59
Price
$217K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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