GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Lowe's, AprilAire demonstrates a strong market presence with Amazon commanding 56.3% of the brand's revenue share, followed by Home Depot at 39.5% and Lowe's at 4.2%. The brand's average product price stands at $106.26, though pricing varies dramatically by retailer, with Home Depot and Lowe's featuring premium products priced above $1,500 compared to Amazon's sub-$120 offerings. AprilAire showed steady momentum during the tracked period, with revenue growing 3.0% month-over-month and average prices increasing 3.4% overall, signaling healthy demand and pricing power. The brand's product strategy appears highly segmented, with Amazon focused on replacement air filters while Home Depot and Lowe's concentrate on high-ticket dehumidifiers and humidifiers. This retailer-specific approach allows AprilAire to capture diverse customer segments across multiple price tiers in the home air quality market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AprilAire on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for AprilAire.
BY REVIEW COUNT
Across 1.64M ratings on 3 channels, AprilAire averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$117.11
Price
$4.14M
Revenue
$63.77
Price
$3.72M
Revenue
$111.80
Price
$3.3M
Revenue
$62.68
Price
$2.72M
Revenue
$112.02
Price
$2.72M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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