GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Lowe's, AprilAire demonstrates a strong market presence with Amazon commanding 56.3% of the brand's revenue share, followed by Home Depot at 39.5% and Lowe's at 4.2%. The brand's average product price stands at $106.26, though pricing varies dramatically by retailer, with Home Depot and Lowe's featuring premium products priced above $1,500 compared to Amazon's sub-$120 offerings. AprilAire showed steady momentum during the tracked period, with revenue growing 3.0% month-over-month and average prices increasing 3.4% overall, signaling healthy demand and pricing power. The brand's product strategy appears highly segmented, with Amazon focused on replacement air filters while Home Depot and Lowe's concentrate on high-ticket dehumidifiers and humidifiers. This retailer-specific approach allows AprilAire to capture diverse customer segments across multiple price tiers in the home air quality market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AprilAire on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for AprilAire.
BY REVIEW COUNT
Across 1.64M ratings on 3 retailers, AprilAire averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 1.64M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$117.11
Price
$4.14M
Revenue
$63.77
Price
$3.72M
Revenue
$111.80
Price
$3.3M
Revenue
$62.68
Price
$2.72M
Revenue
