GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, menards.com, acehardware.com, lowes.com and homedepot.com, Orange Glo — a brand held by Church & Dwight (NYSE: CHD) — commands an average product price of $10.21. Amazon dominates the brand's footprint with 53.3% of year-to-date revenue, more than triple the next-largest channel. Menards.com follows at 16.9%, with acehardware.com (12.7%) and lowes.com (12.4%) nearly tied, while homedepot.com trails at just 4.7%. Recent momentum has been mixed: revenue rose 4.8% month over month in the most recent period, yet remains down 8.1% across the May-to-July trend window. Pricing has held essentially flat over the same stretch, with the latest monthly average ticking up 3.4% to $10.70 but showing 0.0% net change overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Orange Glo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Orange Glo.
BY REVENUE
Orange Glo sells 59% online and 41% offline. Online runs through 2 channels; offline through 3.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 35K ratings on 5 channels, Orange Glo averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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