GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, acehardware.com, lowes.com and homedepot.com from January 1 to August 31, 2026, Orange Glo — a brand held by Church & Dwight (NYSE: CHD) — generated momentum through the period, with revenue up 5.8% overall and a further 1.0% gain in the most recent month. Amazon dominates the mix at 53.6% of year-to-date revenue, making it the single decisive driver of the brand's measured performance. The remaining demand is spread comparatively evenly across home improvement retail, with menards.com at 16.7%, acehardware.com at 13.1% and lowes.com at 12.1%, while homedepot.com trails at just 4.5%. Pricing has firmed rather than discounted, with the average product price at $10.24 year-to-date and a recent monthly reading of $10.68, up 3.2% across the tracked window. That combination of rising revenue alongside a higher average price suggests growth is being supported by pricing strength as much as volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Orange Glo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Orange Glo.
BY REVENUE
Orange Glo sells 60% online and 40% offline. Online runs through 2 channels; offline through 3.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 30K ratings on 5 channels, Orange Glo averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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