GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Guardia generated a nearly even revenue split between its two tracked retailers from January to April 2026, with homedepot.com capturing 53.6% of revenue share compared to 46.4% for lowes.com. The brand's average product price stood at $54.05 during the period, though this represented a notable 7.5% decline in average pricing over the tracked timeframe. Revenue also trended downward, dropping 3.0% over the period, suggesting some softening in consumer demand. Despite the pricing and revenue headwinds, Guardia maintained a balanced multi-retailer distribution strategy across the two largest home improvement retailers in the United States. These insights highlight key competitive dynamics for Guardia as the brand navigates a challenging retail environment in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Guardia on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Guardia.