GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal Oak generated over half (52.2%) of its revenue share through Lowes.com between January and April 2026, making it the brand's dominant retail channel across the four tracked retailers. Menards.com captured the second-largest share at 25.1%, followed by Amazon at 17.8% and Home Depot at just 5.0%. The brand demonstrated strong momentum during this period, with overall revenue growing 37.2% and average product prices rising 6.3% to $12.46. Royal Oak's pricing trend suggests steady demand and potential category strength, with month-over-month revenue surging nearly 30% in the most recent period. This distribution-heavy tilt toward Lowe's and Menards signals a clear home improvement retail strategy worth monitoring for competitive positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 37% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Royal Oak.
