GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Royal Oak generated 21.6% revenue growth across the January 1–June 30, 2026 period spanning Lowe's, Menards, Amazon, and Home Depot channels. Royal Oak sits under the privately held Sweet Oak umbrella, a collection of brands formed by investment firms Mariposa Capital and Rhône Capital. Lowes.com dominated the channel mix at 50.7% of revenue share, followed by menards.com at 29.8%, while Amazon and homedepot.com accounted for 14.4% and 5.1% respectively. The brand's average product price rose 5.3% over the full period to $11.92, with the most recent quarter (April 1–June 30, 2026) reaching an average price of $12.33, up 7.8% month-over-month. Despite the strong year-to-date growth, the latest month showed a 12.3% revenue decline versus the prior month, signaling a potential softening worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Oak.
BY REVENUE
Royal Oak sells 24% online and 76% offline. Online runs through 3 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 83K ratings on 4 channels, Royal Oak averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 83K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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