GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Lowe's, Menards, Amazon, and Home Depot, Royal Oak holds an average product price of $12.56. Lowe's dominates as the brand's leading retailer, commanding a significant 55.9% revenue share, followed by Menards at 23.4% and Amazon at 16.0%. Home Depot accounts for a smaller 4.7% slice of Royal Oak's total revenue during this period. Notably, the brand experienced an overall revenue decline of 14.2% across the quarter, paired with a 33.8% decrease in average price, suggesting aggressive discounting or a shift in product mix. Despite these broader trends, the most recent month showed signs of recovery with revenue growing 7.1% and average price rising 5.3% month over month.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 34% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Royal Oak.
