GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Menards, Amazon and Home Depot from January 1 to July 31, 2026 shows Royal Oak, a brand under privately held Royal Oak Enterprises, concentrating the majority of its sales in a single retail partner. Lowe's alone accounts for 51.5% of year-to-date revenue, with Menards contributing 29.1% and Home Depot trailing at just 5.5%. The average product price sits at $11.75, up 2.8% over the period even as the most recent month slipped 4.6% to $11.76. Revenue momentum has been softer, declining 13.4% across the May-to-July window and easing a further 1.2% month over month. Together, the figures point to modest pricing gains offsetting a cooling demand curve and heavy dependence on two big-box channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Oak.
BY REVENUE
Royal Oak sells 25% online and 75% offline. Online runs through 3 channels; offline through 2.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 76K ratings on 4 channels, Royal Oak averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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