Royal Oak

Royal Oak Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Menards, Amazon, and Home Depot, Royal Oak — a brand under the privately held Sweet Oak Parent LLC umbrella — draws the majority of its measured revenue from a single retailer, with lowes.com accounting for 55.2% of year-to-date sales. Menards follows at 23.4%, while Amazon contributes 14.9% and homedepot.com trails at just 6.6%, leaving the brand heavily concentrated in two accounts. Pricing has moved upward over the tracked window, with the average price climbing 23.4% to $14.91 against a year-to-date average of $12.33. That premium positioning has coincided with softer volumes, as revenue fell 44.4% across the July–September period and slipped another 3.5% month over month in the most recent reading. The combination of rising prices and declining revenue suggests elasticity pressure that will be worth monitoring into the next grilling season.