GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal Oak generated over half (52.2%) of its revenue share through Lowes.com between January and April 2026, making it the brand's dominant retail channel across the four tracked retailers. Menards.com captured the second-largest share at 25.1%, followed by Amazon at 17.8% and Home Depot at just 5.0%. The brand demonstrated strong momentum during this period, with overall revenue growing 37.2% and average product prices rising 6.3% to $12.46. Royal Oak's pricing trend suggests steady demand and potential category strength, with month-over-month revenue surging nearly 30% in the most recent period. This distribution-heavy tilt toward Lowe's and Menards signals a clear home improvement retail strategy worth monitoring for competitive positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Royal Oak.
BY REVENUE
Royal Oak sells 30% online and 70% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 11% in Dec to 28% in Apr.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 58K ratings on 4 retailers, Royal Oak averages 4.5★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.5
/ 5
From 58K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
