GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com, Menards.com, Amazon, and HomeDepot.com, Royal Oak holds an average product price of $13.36. Lowes.com dominates as the brand's primary revenue channel, commanding a significant 58.4% share of total revenue, followed by Menards.com at 19.1% and Amazon at 17.7%. HomeDepot.com trails considerably with just 4.8% of revenue share, suggesting an opportunity for growth on that platform. The brand experienced a notable 13.5% decline in overall revenue during the tracked period, paired with a 16.8% decrease in average product price, which may indicate increased promotional activity or shifting product mix. These trends point to a period of pricing pressure for Royal Oak, making it a brand worth monitoring closely in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Royal Oak.
