Home/Insights/Brands/MasterbuiltProduct Intelligence - 2026 YTD USA

Masterbuilt

50K+

Products Sold, Jan to Aug 2026

250+

# Offline Stores

$180.39

Avg. Price

4.3

Avg. Rating

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Masterbuilt Market Overview

According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, menards.com and lowes.com from January 1 to August 31, 2026, Masterbuilt — a brand of Composition Brands, in which Middleby Corporation (NASDAQ: MIDD) retains a 49% non-controlling stake — has held broadly flat momentum, with overall revenue down 0.8% across the period. Amazon dominates the brand's tracked revenue at a 70.7% share, leaving homedepot.com (16.2%), menards.com (8.5%) and lowes.com (4.7%) to split the remainder. That concentration makes the brand's performance unusually sensitive to a single retail partner, even as its multi-retailer footprint spans four major chains. Average selling price sits at $180.39, easing 1.1% over the tracked period despite a 1.0% month-over-month uptick to $185.62 in the most recent reading. The softest recent signal came from a 11.8% month-over-month revenue decline, suggesting seasonal cooling after the summer peak captured in the June–August timeseries.

Revenue Share by Channel
Data covers Amazon, Home Depot, Menards, Lowe's

Masterbuilt's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Masterbuilt's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.

Average price

Absolute values in $

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Masterbuilt's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Masterbuilt on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Masterbuilt's channels

REVENUE SHARE

Revenue distribution across tracked channels for Masterbuilt.

Channels by revenue share

Distribution in %

Masterbuilt's online vs offline revenue split

BY REVENUE

Masterbuilt sells 91% online and 9% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

91%

9%

Offline

Online channels

91%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

9%

Menards stores
Lowe's stores

Masterbuilt's customer ratings

BY REVIEW COUNT

Across 900K ratings on 4 channels, Masterbuilt averages 4.3. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 900K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Masterbuilt

BY REVENUE

Home Depot
Home Depot
#1Gravity Series Charcoal Grill Plus Smoker in Black 1150 sq. in.

$1,087.21

Price

$283K

Revenue

#2Gravity Series 600 Digital Wi-Fi Charcoal Grill and Smoker in Black

$740.65

Price

$231K

Revenue

#340" Inch Digital Electric Smoker in Black

$289.99

Price

$167K

Revenue

#430 in. Wi-Fi Electric Smoker with Window in Black

$326.39

Price

$143K

Revenue

#540 in. ThermoTemp XL Propane Smoker with Window in Black

$373.74

Price

$100K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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