Home/Insights/Brands/MasterbuiltProduct Intelligence - 2026 YTD USA

Masterbuilt

50K+

Products Sold, Jan to Jul 2026

250+

# Offline Stores

$168.49

Avg. Price

4.3

Avg. Rating

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Masterbuilt Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, homedepot.com, menards.com and lowes.com, Masterbuilt — a brand of Composition Brands, in which Middleby Corporation (NASDAQ: MIDD) retains a 49% non-controlling stake — shows a clear concentration of demand in a single channel. Amazon accounts for 70.1% of year-to-date revenue, more than four times the 15.8% share held by homedepot.com, with menards.com at 9.3% and lowes.com at 4.8%. Momentum has been strong across the May–July timeseries window, with revenue up 34.9% overall and 12.5% in the most recent month versus the prior month. Average product price sits at $168.97 year to date, while the latest monthly average of $183.86 slipped 2.0% month over month against a broadly flat 0.9% rise across the period. The combination of rising revenue and stable pricing suggests volume-led growth rather than price inflation, leaving the retail dot-com channels as the clearest expansion opportunity.

Revenue Share by Channel
Data covers Amazon, Home Depot, Menards, Lowe's

Masterbuilt's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 35% from May to Jul.

Monthly revenue

Indexed values, 0-100

Masterbuilt's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.

Average price

Absolute values in $

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Masterbuilt's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Masterbuilt on Amazon.

Amazon

Categories by revenue share

Distribution in %

Masterbuilt's channels

REVENUE SHARE

Revenue distribution across tracked channels for Masterbuilt.

Channels by revenue share

Distribution in %

Masterbuilt's online vs offline revenue split

BY REVENUE

Masterbuilt sells 90% online and 10% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

90%

10%

Offline

Online channels

90%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

10%

Menards stores
Lowe's stores

Masterbuilt's customer ratings

BY REVIEW COUNT

Across 902K ratings on 4 channels, Masterbuilt averages 4.3. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 902K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Masterbuilt

BY REVENUE

Home Depot
Home Depot
#1Gravity Series Charcoal Grill Plus Smoker in Black 1150 sq. in.

$1,083.21

Price

$214K

Revenue

#2Gravity Series 600 Digital Wi-Fi Charcoal Grill and Smoker in Black

$749.15

Price

$178K

Revenue

#3Gravity Series XT Digital Charcoal Grill and Smoker in Black

$1,799.00

Price

$131K

Revenue

#440" Inch Digital Electric Smoker in Black

$285.47

Price

$128K

Revenue

#540 in. ThermoTemp XL Propane Smoker with Window in Black

$373.26

Price

$114K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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