According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, menards.com and lowes.com from January 1 to August 31, 2026, Masterbuilt — a brand of Composition Brands, in which Middleby Corporation (NASDAQ: MIDD) retains a 49% non-controlling stake — has held broadly flat momentum, with overall revenue down 0.8% across the period. Amazon dominates the brand's tracked revenue at a 70.7% share, leaving homedepot.com (16.2%), menards.com (8.5%) and lowes.com (4.7%) to split the remainder. That concentration makes the brand's performance unusually sensitive to a single retail partner, even as its multi-retailer footprint spans four major chains. Average selling price sits at $180.39, easing 1.1% over the tracked period despite a 1.0% month-over-month uptick to $185.62 in the most recent reading. The softest recent signal came from a 11.8% month-over-month revenue decline, suggesting seasonal cooling after the summer peak captured in the June–August timeseries.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Masterbuilt.
BY REVENUE
Masterbuilt sells 91% online and 9% offline. Online runs through 3 channels; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 900K ratings on 4 channels, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 900K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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