Masterbuilt

Masterbuilt Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Home Depot, Menards, and Lowe's from January to March 2026, Masterbuilt maintains a strong retail presence with an average product price of $133.34. Amazon dominates as the brand's primary sales channel, commanding an impressive 83.1% of total revenue share. Home Depot follows as a distant second at 10.1%, with Menards and Lowe's capturing 4.1% and 2.5% respectively. Notably, the brand experienced a significant 24.2% decrease in average price over the tracked period, suggesting aggressive discounting or a shift toward more affordable product lines. Overall revenue also declined by 51.8% during the same window, signaling potential seasonal softness or shifting consumer demand worth monitoring in the coming quarters.