Masterbuilt

Masterbuilt Market Overview

According to Grips Intelligence in-store data from January to April 2026, Masterbuilt demonstrates a strong retail presence across Amazon, Home Depot, Menards, and Lowe's. Amazon dominates as the brand's primary sales channel, commanding a significant 76.7% share of total revenue. The brand's average product price sits at $139.45, though pricing varies considerably across retailers, with Home Depot carrying premium offerings priced well above the brand average. Notably, Masterbuilt experienced robust revenue growth of 35.6% over the tracked period, signaling increasing consumer demand. This momentum, paired with a 24.5% rise in average pricing, suggests the brand is successfully expanding both volume and value in a competitive market.