GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Masterbuilt's parent company, The Middleby Corporation (NASDAQ: MIDD), saw brand revenue grow 35.3% over the H1 2026 period (January 1–June 30, 2026) across the four channels tracked—Amazon, Home Depot, Menards, and Lowe's. Amazon dominated distribution with a 66.7% revenue share, far outpacing homedepot.com at 17.4%, menards.com at 9.8%, and lowes.com at 6.0%. Grips Intelligence data also shows the average product price climbed 22.7% over the same window to a period average of $157.50. In the most recent quarter, momentum accelerated, with revenue up 19.9% month-over-month and the average price rising to $187.62. Together, these datapoints point to a brand gaining both volume and pricing power heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterbuilt.
BY REVENUE
Masterbuilt sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 913K ratings on 4 channels, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 913K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$209.31
Price
$566K
Revenue
$899.00
Price
$414K
Revenue
$380.26
Price
$352K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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