GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across four major retailers, Masterbuilt holds an average product price of $140.17, reflecting a notable 35.4% decline in average price over the trailing period. Amazon dominates the brand's revenue distribution, commanding an overwhelming 84.6% share, with Home Depot a distant second at 9.3%, followed by Menards (3.4%) and Lowe's (2.5%). The brand experienced a significant revenue contraction of 59.5% over the observed trailing period, signaling potential seasonal softness or shifting consumer demand. These insights from Grips Intelligence suggest that while Masterbuilt maintains a strong Amazon-centric retail strategy, the steep revenue and pricing declines are key trends for market watchers to monitor heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 60% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Masterbuilt.
BY REVENUE
