GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com, menards.com and lowes.com from January 1 to September 30, 2026 shows Masterbuilt, a brand under Composition Brands in which Middleby Corporation (NASDAQ: MIDD) retains a 49% non-controlling stake, operating at an average product price of $178.05. Amazon dominates the brand's measured revenue mix with a 68.8% share, far ahead of homedepot.com at 17.4%, menards.com at 8.5% and lowes.com at 5.3%. Momentum has weakened over the tracked period, with revenue down 37.6% overall and a further 18.4% month-over-month decline in the most recent period. Pricing has also softened, with the average selling price easing 5.3% to roughly $168.35, suggesting a mix shift toward lower-priced entry points. The combination of a heavily Amazon-weighted channel profile and simultaneous price and revenue compression points to growing competitive pressure in the brand's core retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterbuilt.
BY REVENUE
Masterbuilt sells 91% online and 9% offline. Online runs through 3 channels; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 913K ratings on 4 channels, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 913K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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