According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, homedepot.com, menards.com and lowes.com, Masterbuilt — a brand of Composition Brands, in which Middleby Corporation (NASDAQ: MIDD) retains a 49% non-controlling stake — shows a clear concentration of demand in a single channel. Amazon accounts for 70.1% of year-to-date revenue, more than four times the 15.8% share held by homedepot.com, with menards.com at 9.3% and lowes.com at 4.8%. Momentum has been strong across the May–July timeseries window, with revenue up 34.9% overall and 12.5% in the most recent month versus the prior month. Average product price sits at $168.97 year to date, while the latest monthly average of $183.86 slipped 2.0% month over month against a broadly flat 0.9% rise across the period. The combination of rising revenue and stable pricing suggests volume-led growth rather than price inflation, leaving the retail dot-com channels as the clearest expansion opportunity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterbuilt.
BY REVENUE
Masterbuilt sells 90% online and 10% offline. Online runs through 3 channels; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 902K ratings on 4 channels, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 902K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis