GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Roto Rooter generated the majority of its revenue through menards.com, which accounted for a dominant 80.6% share during the January to May 2026 period, followed by acehardware.com at 15.5% and lowes.com at 3.9%. The brand's average product price stood at $9.68 across all three tracked retailers, reflecting its positioning in the affordable home maintenance segment. Notably, Roto Rooter experienced a 16.0% overall revenue decline during the tracked timeseries period, suggesting potential seasonal or competitive headwinds. Despite the revenue downturn, the brand's average price trended upward with a 9.5% increase over the same period, indicating a possible shift toward higher-priced SKUs or reduced promotional activity. This pricing-versus-volume dynamic across its retail footprint presents a key trend worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Roto Rooter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roto Rooter.