GRIPS CUSTOMERS & RESEARCH PARTNERS
Whink, a division of Rust-Oleum under RPM International Inc. (NYSE: RPM), shows a notably balanced retail footprint according to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, menards.com, acehardware.com and lowes.com. Revenue is split almost evenly among three of those channels, with Amazon at 30.6%, menards.com at 29.0% and acehardware.com at 28.8%, while lowes.com trails at 11.3%. The average product price sits at $9.16 year to date, placing the brand firmly in the low-cost, high-frequency purchase tier. Pricing has softened over the tracked window, with the average price falling 10.9% overall and dropping 7.6% month over month to $8.80 in the most recent period. Despite that discounting pressure, revenue grew 1.6% across the period even as the latest month slipped 2.0% versus the prior month, suggesting volume gains are largely offsetting lower realized prices.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Whink on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whink.
BY REVENUE
Whink sells 35% online and 65% offline. Online runs through 2 channels; offline through 3.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 136K ratings on 4 channels, Whink averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 136K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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