According to in-store data from Grips Intelligence, CLR Brands generated a near-even revenue split across the two retailers tracked between January 1 and September 30, 2026, with acehardware.com accounting for 50.8% and menards.com 49.2%. That balance is unusual, as most brands of this scale skew heavily toward a single retail partner rather than splitting demand almost perfectly down the middle. Pricing averaged $6.57 across the period, though the most recent month tracked came in lower at $6.03, a 4.9% month-over-month decline and part of a broader 4.2% drop in average price. Revenue has softened alongside it, falling 9.2% month-over-month and 11.7% across the measured window. The combination of declining price and declining revenue suggests softer unit velocity rather than a straightforward trade-down in basket value.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for CLR Brands on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CLR Brands.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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