GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Home Depot, Lowe's, Amazon, and Menards, SIMPLIFY — an in-house brand of privately held Kennedy International Inc. — maintains an average product price of $14.37. Home Depot is the brand's dominant channel at 48.9% of year-to-date revenue, closely trailed by Lowe's at 39.3%. Amazon contributes a comparatively modest 9.6%, while Menards accounts for just 2.2%, leaving nearly 90% of sales concentrated in two retailers. Recent momentum has softened, with revenue falling 11.4% month over month and 4.6% across the tracked period. Pricing, meanwhile, has held steady, edging up 0.3% to $14.75 in the latest month against a 0.3% decline overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SIMPLIFY.
BY REVIEW COUNT
Across 100K ratings on 4 channels, SIMPLIFY averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 100K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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