GRIPS CUSTOMERS & RESEARCH PARTNERS
SIMPLIFY, an in-house brand of privately held Kennedy International Inc., generated revenue growth of 8.4% across the January 1 to August 31, 2026 period, according to in-store data from Grips Intelligence tracking Home Depot, Lowe's, Amazon and Menards. Home improvement retail anchors the brand's footprint, with homedepot.com accounting for 45.7% of year-to-date revenue and lowes.com a further 39.2%, leaving Amazon at 12.9% and menards.com at just 2.2%. Momentum accelerated late in the window, with revenue up 8.2% month-over-month in the most recent period measured. Pricing has remained remarkably stable, with the average product price of $14.48 slipping only 0.4% over the tracked period. That combination of rising revenue against a flat price line points to volume-led growth rather than any reliance on price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SIMPLIFY.
BY REVIEW COUNT
Across 111K ratings on 4 channels, SIMPLIFY averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 111K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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