GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, SIMPLIFY maintains a strong retail presence with Home Depot leading as its top channel at 42.8% revenue share, followed closely by Lowe's at 35.5% and Amazon at 20.1%. The brand's average product price sits at $14.01, with pricing trending upward by 3.4% over the tracked period. Notably, SIMPLIFY achieved impressive overall revenue growth of 20.1% during the analysis window, signaling strong consumer demand. The brand's distribution is heavily concentrated in the home improvement channel, with Home Depot and Lowe's together accounting for over 78% of total revenue, while Menards represents a smaller 1.6% share. This distribution pattern highlights SIMPLIFY's strategic positioning within the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SIMPLIFY.
BY REVIEW COUNT
Across 147K ratings on 4 retailers, SIMPLIFY averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 147K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$8.84
Price
$92K
Revenue
$16.18
Price
$36K
Revenue
