GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across homedepot.com, lowes.com, Amazon, and menards.com, SIMPLIFY generated the largest portion of its in-store revenue through Home Depot at 44.0%, followed by Lowe's at 37.6% and Amazon at 16.7%, while Menards trailed at just 1.7%. The brand's average product price sat at $14.24, and pricing climbed notably over the period, rising 11.1% overall to reach $14.88. Despite the upward pricing momentum, revenue softened, declining 10.8% across the tracked window and dipping 10.5% month-over-month. This combination of higher prices and falling revenue suggests demand sensitivity that may warrant closer monitoring. With more than 80% of revenue concentrated in Home Depot and Lowe's, SIMPLIFY's performance remains heavily dependent on its two leading home-improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SIMPLIFY.
BY REVIEW COUNT
Across 109K ratings on 4 channels, SIMPLIFY averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 109K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
