GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rite in the Rain generated the majority of its revenue through Amazon, which accounted for 61.0% of total revenue share between January and April 2026, followed by Home Depot at 19.1% and Lowe's at 10.9% across five tracked retailers. The brand's average product price during this period stood at $18.96, reflecting an accessible price point across its retail footprint. Notably, Rite in the Rain experienced strong momentum with revenue growing 12.2% over the tracked period, signaling increasing consumer demand. Average pricing also trended upward, rising 6.9% month-over-month in the most recent period, suggesting the brand has been able to command higher prices without dampening sales growth. The remaining revenue share was split between Menards at 5.1% and Ace Hardware at 3.8%, indicating a broad but Amazon-concentrated distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rite in the Rain on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rite in the Rain.
BY REVENUE
Rite in the Rain sells 87% online and 13% offline. Online runs through 3 retailers; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 949K ratings on 5 retailers, Rite in the Rain averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 949K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$29.50
Price
$171K
Revenue
$14.85
Price
$103K
Revenue
$14.91
Price
$66K
Revenue
$29.98
Price
$63K
Revenue
TO RITE IN THE RAIN
