Rite in the Rain

Rite in the Rain Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Lowe's, Home Depot, Menards and Ace Hardware, Rite in the Rain's sales remain heavily concentrated in a single channel, with Amazon accounting for 68.6% of year-to-date revenue. The home improvement retailers form a meaningful secondary base, as Lowe's (11.7%) and Home Depot (10.2%) together contribute nearly 22%, while Menards (5.7%) and Ace Hardware (3.7%) round out the remainder. Average product price sits at $18.37, having risen 4.6% over the June–August tracking window, including a 2.8% month-over-month increase in the most recent period. Revenue grew 5.9% across the same three-month span, with the latest month up 1.8% sequentially, suggesting pricing gains are outpacing volume expansion. The combination of a steady price climb and modest revenue growth points to a brand leaning on premium positioning rather than aggressive unit growth in its offline retail footprint.