Rite in the Rain

Rite in the Rain Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowes.com, HomeDepot.com, Menards.com and AceHardware.com from January 1 to September 30, 2026, Rite in the Rain — majority-owned since August 2025 by Pennington Creek Capital, a privately held Dallas-based firm — has posted 10.4% revenue growth over the measured period. Amazon dominates the brand's channel mix at 69.9% of year-to-date revenue, leaving the home improvement retailers to split the remainder. Lowes.com is the strongest non-Amazon outlet at 11.5% share, followed by HomeDepot.com at 9.4%, Menards.com at 5.6% and AceHardware.com at 3.5%. Pricing has firmed alongside volume, with the average product price rising 6.3% to $19.02 in the most recent month against an $18.31 period average. The combination of rising realized prices and double-digit revenue growth suggests the brand is expanding without discounting, though its heavy Amazon concentration remains the key structural dependency to watch.