GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers—Amazon, Home Depot, Lowes, Menards, and Ace Hardware—from January to February 2026, Rite in the Rain maintains a strong multi-channel presence with an average product price of $19.35. Amazon dominates as the brand's primary sales channel, commanding a significant 60.0% revenue share, followed by Home Depot at 22.6% and Lowes at 9.0%. Despite this broad retail footprint, the brand experienced an 8.0% overall revenue decline during the period, even as average prices edged up by 2.2%, suggesting softening demand rather than pricing pressure. The combination of rising prices and falling revenue signals a potential volume contraction that warrants monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Rite in the Rain on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rite in the Rain.
BY REVENUE
$29.17
Price
$86K
Revenue
$14.85
Price
$52K
Revenue
$13.95
Price
$33K
Revenue
$29.98
Price
$31K
Revenue
TO RITE IN THE RAIN
