Rite in the Rain

Rite in the Rain Market Overview

According to in-store data from Grips Intelligence, Rite in the Rain generated the majority of its revenue through Amazon, which accounted for 60.8% of total revenue share between January and March 2026 across five tracked retailers including Home Depot, Lowe's, Ace Hardware, and Menards. Home Depot followed as the second-largest channel at 21.3% revenue share, while Lowe's captured 9.6%, and both Ace Hardware and Menards each held 4.1%. The brand's average product price during this period stood at $19.08, reflecting a 2.9% overall decrease in average pricing over the quarter. Notably, Rite in the Rain experienced an 8.0% revenue decline over the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. These insights highlight the brand's heavy reliance on Amazon as its dominant sales channel, with the home improvement retail segment collectively making up the remaining 39.2% of revenue.