Rite in the Rain

Rite in the Rain Market Overview

According to in-store data from Grips Intelligence, Rite in the Rain generated the majority of its revenue through Amazon, which accounted for 61.0% of total revenue share between January and April 2026, followed by Home Depot at 19.1% and Lowe's at 10.9% across five tracked retailers. The brand's average product price during this period stood at $18.96, reflecting an accessible price point across its retail footprint. Notably, Rite in the Rain experienced strong momentum with revenue growing 12.2% over the tracked period, signaling increasing consumer demand. Average pricing also trended upward, rising 6.9% month-over-month in the most recent period, suggesting the brand has been able to command higher prices without dampening sales growth. The remaining revenue share was split between Menards at 5.1% and Ace Hardware at 3.8%, indicating a broad but Amazon-concentrated distribution strategy.