GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Rite in the Rain's in-store data from January 1 to June 30, 2026, tracked across Amazon, homedepot.com, lowes.com, menards.com, and acehardware.com, shows Amazon commanding a dominant 63.0% of revenue share, far ahead of Home Depot at 16.6% and Lowe's at 10.8%. Revenue slipped 9.2% over the period, with the most recent month declining 14.6% versus the prior month. Pricing softened as well, with the average product price falling to $17.46, a decline of 11.2% overall and 8.0% month-over-month. This combination of concentrated channel reliance on Amazon and simultaneous pressure on both revenue and pricing signals a period of contraction worth monitoring in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rite in the Rain on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rite in the Rain.
BY REVENUE
Rite in the Rain sells 86% online and 14% offline. Online runs through 3 channels; offline through 3. Online share has moved from 70% in Feb to 84% in Jun.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 962K ratings on 5 channels, Rite in the Rain averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 962K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.85
Price
$184K
Revenue
$14.85
Price
$93K
Revenue
$15.66
Price
$64K
Revenue
$106.01
Price
$53K
Revenue
$29.98
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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