Rite in the Rain

Rite in the Rain Market Overview

Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com, menards.com and acehardware.com from January 1 to July 31, 2026 shows Rite in the Rain, majority-owned by Pennington Creek Capital since August 2025, generating a heavily concentrated revenue mix. Amazon alone accounts for 66.7% of year-to-date revenue, with homedepot.com (13.1%) and lowes.com (10.9%) forming a secondary tier and menards.com (5.5%) and acehardware.com (3.7%) rounding out the remainder. The average product price sits at $18.45 across the tracked period, though pricing has softened, ending the May–July window at $17.76 after a 6.4% decline. Revenue followed a similar path, falling 11.1% over the three-month timeseries despite a 4.0% month-over-month rebound in the most recent period. That combination of price compression and platform concentration suggests the brand's near-term momentum remains closely tied to a single dominant channel.