GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes.com, HomeDepot.com, Menards.com and AceHardware.com from January 1 to September 30, 2026, Rite in the Rain — majority-owned since August 2025 by Pennington Creek Capital, a privately held Dallas-based firm — has posted 10.4% revenue growth over the measured period. Amazon dominates the brand's channel mix at 69.9% of year-to-date revenue, leaving the home improvement retailers to split the remainder. Lowes.com is the strongest non-Amazon outlet at 11.5% share, followed by HomeDepot.com at 9.4%, Menards.com at 5.6% and AceHardware.com at 3.5%. Pricing has firmed alongside volume, with the average product price rising 6.3% to $19.02 in the most recent month against an $18.31 period average. The combination of rising realized prices and double-digit revenue growth suggests the brand is expanding without discounting, though its heavy Amazon concentration remains the key structural dependency to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rite in the Rain on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rite in the Rain.
BY REVENUE
Rite in the Rain sells 85% online and 15% offline. Online runs through 3 channels; offline through 3.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 849K ratings on 5 channels, Rite in the Rain averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 849K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$94.02
Price
$35K
Revenue
$25.67
Price
$25K
Revenue
$96.05
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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