GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Repel generated the vast majority of its revenue through Amazon, which accounted for 94.0% of total revenue share between January and April 2026, followed by Ace Hardware (2.3%), Menards (2.2%), and Lowe's (1.4%). The brand experienced significant momentum during this period, with overall revenue growing 65.1% across tracked retailers. Repel maintained an average product price of $17.92, though pricing saw a notable decline of 22.2% over the observed period. This aggressive price reduction likely contributed to the brand's strong revenue acceleration, suggesting a volume-driven growth strategy. The heavy concentration on Amazon highlights both a key strength and a potential vulnerability in Repel's retail distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 65% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 22% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Repel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Repel.
