GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, and AceHardware.com from January to February 2026, Repel demonstrates a heavily consolidated retail strategy with Amazon commanding a dominant 93.4% share of the brand's total revenue. The brand's average product price sits at $9.89, reflecting a 7.5% increase over the observed period, suggesting a shift toward premium positioning or reduced discounting. Despite the rising average price, Repel experienced a notable 30.3% decline in overall revenue during this window, indicating potential seasonal softness or demand contraction. Lowes.com and AceHardware.com account for a nearly equal but marginal share of revenue at 3.2% and 3.0% respectively, highlighting significant room for diversification beyond Amazon. Brands competing with Repel may find opportunities in these underrepresented retail channels where the brand's presence remains minimal.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Repel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Repel.
