GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Repel generated the vast majority of its revenue through Amazon, which accounted for 94.0% of total revenue share between January and April 2026, followed by Ace Hardware (2.3%), Menards (2.2%), and Lowe's (1.4%). The brand experienced significant momentum during this period, with overall revenue growing 65.1% across tracked retailers. Repel maintained an average product price of $17.92, though pricing saw a notable decline of 22.2% over the observed period. This aggressive price reduction likely contributed to the brand's strong revenue acceleration, suggesting a volume-driven growth strategy. The heavy concentration on Amazon highlights both a key strength and a potential vulnerability in Repel's retail distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 162% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Repel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Repel.
BY REVENUE
Repel sells 86% online and 14% offline. Online runs through 1 retailer; offline through 3. Online share has moved from 97% in Dec to 78% in Apr.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 1.42M ratings on 4 retailers, Repel averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.42M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
