Home/Insights/Brands/RepelProduct Intelligence - 2026 YTD USA

Repel

400K+

Products Sold, Jan to Jun 2026

3,400+

# Offline Stores

$10.10

Avg. Price

4.5

Avg. Rating

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Repel Market Overview

According to Grips Intelligence in-store data, Repel is a brand owned by Spectrum Brands Holdings, whose common stock trades on the NYSE under the symbol "SPB" (NYSE: SPB), and across the January 1–June 30, 2026 period tracked on Amazon, menards.com, acehardware.com and lowes.com, overall revenue grew 72.5%, with a 38.6% month-over-month gain in the latest measured month. Amazon overwhelmingly dominates the mix at a 71.8% revenue share, followed by menards.com at 14.5%, while acehardware.com (8.8%) and lowes.com (4.8%) round out the remaining channels. The average product price held near $10.10 overall but slipped to $9.53 in the most recent month, a 14.2% decline over the tracked window. This combination of accelerating revenue against softening pricing suggests volume-led growth that is heavily concentrated within a single dominant retail channel.

Revenue Share by Channel
Data covers Amazon, Menards, Ace Hardware, Lowe's

Repel's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 73% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Repel's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 14% from Apr to Jun.

Average price

Absolute values in $

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Repel's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Repel on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Repel's channels

REVENUE SHARE

Revenue distribution across tracked channels for Repel.

Channels by revenue share

Distribution in %

Repel's online vs offline revenue split

BY REVENUE

Repel sells 73% online and 27% offline. Online runs through 2 channels; offline through 3. Online share has moved from 94% in Feb to 67% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

73%

27%

Offline

Online share trend

Feb – Jun

Online channels

73%

Amazon.com
Lowes.com

Offline channels

27%

Menards stores
Ace Hardware stores
Lowe's stores

Repel's customer ratings

BY REVIEW COUNT

Across 1.7M ratings on 4 channels, Repel averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 1.7M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Repel

BY REVENUE

Amazon
Amazon
#1Repel 100 Insect Repellent, Repels Mosquitoes, Ticks, Flies and Fleas For Up To 10 Hours, (Pump Spray) 4 fl Ounce

$8.24

Price

$862K

Revenue

#2Repel 100 Insect Repellent 1 Ounce, With DEET, 10-Hour Protection

$9.72

Price

$427K

Revenue

#3Repel Insect Repellent Sportsmen Max Formula 40% DEET, 6.5 Ounces, Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers and Fleas, 3 Pack

$18.89

Price

$273K

Revenue

#4Premium Wireless Headphones XR500

$149.99

Price

Revenue

#5Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#6Advanced Portable Speaker System

$89.99

Price

Revenue

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