Repel

Repel Market Overview

According to in-store data from Grips Intelligence, Repel generated the vast majority of its revenue through Amazon, which accounted for 90.4% of total revenue share during Q1 2026 (January–March), with Ace Hardware, Lowe's, and Menards making up the remainder across the four tracked retailers. The brand's average product price sat at $9.90, reflecting a 4.3% decrease compared to the prior month yet a 3.4% overall increase across the tracked period. Notably, Repel experienced a strong 46.1% month-over-month revenue surge, signaling accelerating consumer demand heading into the spring season. Despite its heavy reliance on Amazon, the brand maintains a presence across key home improvement retailers like Lowe's and Ace Hardware, suggesting a diversified but Amazon-dominant distribution strategy. Overall, Repel's combination of accessible pricing and double-digit revenue growth of 11.9% across Q1 2026 points to a brand gaining meaningful traction in its category.