GRIPS CUSTOMERS & RESEARCH PARTNERS
JT Eaton's in-store performance from January 1 to August 31, 2026, tracked by Grips Intelligence across Ace Hardware, Lowe's, Menards, Amazon, and Home Depot, shows a brand heavily concentrated in a single retail partner. Ace Hardware alone accounts for 51.2% of year-to-date revenue, with Lowe's and Menards tied at 16.6% each, Amazon at 13.4%, and Home Depot trailing at just 2.2%. Revenue rose 8.1% over the June-August window, though the most recent month slipped 3.4% against the prior period. Pricing has moved lower at the same time, with the average selling price falling 14.8% across the quarter to $5.46 and a year-to-date average of $6.34. That combination of growing revenue and softening price points suggests volume, rather than pricing power, is driving the brand's recent gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for JT Eaton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for JT Eaton.
BY REVENUE
JT Eaton sells 33% online and 67% offline. Online runs through 3 channels; offline through 2.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 197K ratings on 5 channels, JT Eaton averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 197K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$43.35
Price
$48K
Revenue
$27.95
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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