JT Eaton

JT Eaton Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Ace Hardware, Menards, Lowe's, Amazon, and Home Depot, JT Eaton's retail footprint is heavily concentrated with a single partner. Ace Hardware alone accounted for 53.1% of year-to-date revenue, more than the combined contribution of Menards (18.0%) and Lowe's (14.4%), while Home Depot trailed far behind at just 1.7%. Revenue momentum has been positive, rising 3.1% over the tracked period and posting a 6.8% month-over-month gain in the most recent month of the third quarter. Pricing, however, has moved in the opposite direction: the average selling price fell 23.7% over the period to $4.95, against a year-to-date average of $5.85. That divergence suggests growth is being driven by unit volume and promotional or multi-pack mix rather than price realization, leaving the brand exposed to shifts in Ace Hardware's shelf strategy.