GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowe's, and Home Depot from January to February 2026, MarCielo generates a dominant 79.4% of its revenue through Lowe's, with Amazon contributing 17.7% and Home Depot accounting for just 3.0%. The brand's average product price stands at $77.77, though this figure has seen a notable 24.5% increase over the trailing three-month period. Despite the rising average price, MarCielo's overall revenue declined 16.1% over the same timeframe, suggesting potential volume softness even as the price mix shifts upward. Lowe's top-listed MarCielo products are priced significantly higher — ranging from $135.99 to $189.99 — compared to Amazon's offerings starting near $58, indicating a clear pricing segmentation strategy across retailers. These dynamics point to a brand heavily reliant on a single retail channel while navigating a challenging demand environment.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 25% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for MarCielo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for MarCielo.
BY REVENUE
$156.00
Price
$3.12K
Revenue
$145.31
Price
$2.03K
Revenue
$58.00
Price
$1.62K
Revenue
