John Deere

John Deere Market Overview

According to Grips Intelligence data spanning January 1 to June 30, 2026 across offline/in-store channels including Lowe's, Amazon, Home Depot, and Ace Hardware, John Deere is part of Deere & Company (NYSE: DE), with an average product price of $93.11. Lowe's dominated John Deere's channel mix, capturing 68.3% of revenue share, followed by Amazon at 23.1%, while Home Depot and Ace Hardware trailed at 5.0% and 3.5% respectively, according to Grips Intelligence. Overall revenue declined 16.8% over the period tracked, with the most recent month falling 10.8% versus the prior month. Average pricing also softened, slipping 2.1% across the period, though it ticked up 2.7% month-over-month to $88.69 in the latest reading. These Grips Intelligence figures point to a concentrated channel strategy heavily reliant on Lowe's paired with a broadly declining revenue trajectory through the first half of 2026.