GRIPS CUSTOMERS & RESEARCH PARTNERS
John Deere, the flagship brand of Deere & Company (NYSE: DE), generated an average product price of $91.99 across offline retail channels tracked by Grips Intelligence between January 1 and September 30, 2026. Lowe's dominates the brand's in-store revenue mix at 69.9% year-to-date, followed by Amazon at 20.3%, with Home Depot (5.6%) and Ace Hardware (3.9%) splitting the remainder. Third-quarter momentum softened considerably, as revenue fell 44.0% month-over-month and declined 60.4% across the July–September window. Average selling price followed a similar trajectory, dropping 35.0% month-over-month to $50.16 and falling 50.1% over the quarter. The gap between Lowe's high-ticket assortment and the lower-priced items concentrated on Amazon and Ace Hardware helps explain the wide swings in blended pricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 60% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 50% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for John Deere.
BY REVENUE
John Deere sells 37% online and 63% offline. Online runs through 3 channels; offline through 2. Online share has moved from 44% in May to 59% in Sep.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 933K ratings on 4 channels, John Deere averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 933K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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