GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, John Deere generated the majority of its revenue through Lowe's, which accounted for 68.1% of total revenue share across tracked retailers including Amazon, Home Depot, and Ace Hardware from January to April 2026. The brand's average product price stood at $92.99, though this figure saw a significant 40.8% increase over the tracked period, reflecting a shift toward higher-priced items. Revenue momentum was equally notable, with John Deere experiencing a striking 263.4% revenue growth during the February to April 2026 timeframe. Amazon captured the second-largest share at 22.5%, while Home Depot and Ace Hardware trailed at 5.7% and 3.6% respectively. This strong seasonal surge and pricing trend suggest John Deere is capitalizing effectively on spring demand across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 258% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 39% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for John Deere.
BY REVENUE
John Deere sells 35% online and 65% offline. Online runs through 3 retailers; offline through 2.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 951K ratings on 4 retailers, John Deere averages 4.6★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.6
/ 5
From 951K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
