GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot and Ace Hardware from January 1 to August 31, 2026, John Deere — the flagship brand of Deere & Company (NYSE: DE) — carries an average product price of $89.84. Lowe's dominates the brand's retail footprint with 67.8% of year-to-date revenue share, nearly three times Amazon's 23.9%. Home Depot and Ace Hardware play a far smaller role, contributing just 4.7% and 3.5% respectively. Momentum has softened over the summer window, with revenue falling 29.3% month-over-month and 34.4% across the June–August period. Average selling price followed a similar path, easing 21.9% in the latest month to $73.24 and declining 16.8% overall, pointing to a shift in mix toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for John Deere.
BY REVENUE
John Deere sells 36% online and 64% offline. Online runs through 3 channels; offline through 2.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 999K ratings on 4 channels, John Deere averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 999K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.75
Price
$1.8M
Revenue
$27.92
Price
$1.13M
Revenue
$53.98
Price
$745K
Revenue
$50.23
Price
$455K
Revenue
$57.29
Price
$299K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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