GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, John Deere generated an average product price of $129.06 across four major retailers—Lowe's, Amazon, Home Depot, and Ace Hardware—during Q1 2026 (January 1 to March 31, 2026). Lowe's dominated John Deere's retail revenue share at 76.8%, making it by far the brand's largest distribution channel, followed by Amazon at 11.6% and Home Depot at 7.0%. Ace Hardware accounted for a modest 4.4% of revenue share, rounding out the brand's tracked retail footprint. Notably, John Deere's average price declined 51.0% over the tracked period, signaling significant promotional activity or a shift in product mix toward lower-priced items. These insights position Lowe's as the critical retail partner for John Deere's offline sales strategy heading into the spring and summer seasons.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 51% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for John Deere.
BY REVENUE
