GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowe's, Home Depot, Amazon, and Ace Hardware from January to February 2026, John Deere's online retail performance shows a striking concentration at Lowe's, which commands a dominant 80.9% share of the brand's total online revenue across tracked retailers. Home Depot and Amazon are nearly tied for a distant second, capturing 7.6% and 7.5% of revenue share respectively, while Ace Hardware accounts for just 3.9%. The brand's average product price across all tracked retailers sits at $166.13, though this figure reflects a wide range driven by high-ticket items at Lowe's and Home Depot alongside more affordable accessories and toys on Amazon. Notably, average prices saw a significant 79.9% overall increase during the December 2025 to February 2026 tracking window, suggesting a shift in product mix toward higher-value purchases. John Deere's heavy reliance on a single retail channel for over four-fifths of its online revenue represents both a strength in partnership depth and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 49% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 80% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for John Deere.
BY REVENUE
