TEHILA

TEHILA Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Menards from January 1 to September 30, 2026, TEHILA — a brand owned and operated by the privately held, family-owned U.S. company Coda Resources — carries an average product price of $172.87. Home Depot accounts for the clear majority of year-to-date revenue at 62.4%, while Menards contributes the remaining 36.8%, giving the brand a concentrated two-retailer footprint. Momentum softened over the July–September window, with revenue falling 26.6% across the quarter and declining a further 14.3% in the most recent month measured. Pricing moved in the same direction, with the average selling price easing 7.2% over the period to $159.38, down 1.9% month over month. The combination of a shrinking top line and softening price points suggests promotional pressure rather than premiumization is driving recent performance.