GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Polaroid generated an average product price of $68.38 across Amazon and Best Buy between January and April 2026. Amazon dominated Polaroid's retail landscape with a commanding 94.8% revenue share, while Best Buy accounted for just 5.2% of total sales. The brand experienced a notable 35.4% revenue decline over the tracked period, signaling a significant downward trend in consumer demand. Average prices also saw a 14.0% decrease during the same timeframe, suggesting increased discounting or a shift toward lower-priced products. Polaroid's top-selling items on Amazon were priced between $52.83 and $159.99, with instant camera and film bundles leading the product mix.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Polaroid.
BY REVENUE
Polaroid sells 95% online and 5% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 0% in Dec to 92% in Apr.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.36M ratings on 2 retailers, Polaroid averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.36M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
