GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Polaroid generated an average product price of $73.53 across tracked retailers between January and March 2026, with Amazon and Best Buy as the monitored channels. Amazon dominated Polaroid's revenue share at 95.3%, while Best Buy accounted for just 4.7%, indicating a heavily concentrated retail distribution strategy. The brand experienced a significant revenue decline of 61.9% over the tracked quarter, accompanied by a 15.0% drop in average price, suggesting increased discounting or a shift toward lower-priced product mix. Polaroid's top-selling items on Amazon were led by the Now 3rd Generation I-Type Instant Camera + Film Bundle priced at $159.99, while Best Buy's highest-priced offering was the Flip Instant Camera + Color Film Bundle at $225.17. These trends point to a challenging quarter for Polaroid, with both pricing pressure and declining revenue signaling potential headwinds in consumer demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 62% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Polaroid.
BY REVENUE
