GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Polaroid experienced a significant revenue decline of 55.6% over the observed period, signaling notable market headwinds for the brand. Amazon dominates as Polaroid's primary sales channel, commanding a 96.2% revenue share compared to Best Buy's modest 3.8%. The brand's average product price sits at $75.83, though this figure has been under pressure with a 12.0% overall decrease in average pricing during the tracked period. Month-over-month revenue dropped 46.7%, suggesting an accelerating downward trend that warrants close monitoring. These Grips Intelligence insights indicate Polaroid faces a challenging retail landscape heading into 2026, with heavy reliance on a single retailer and softening price points.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 56% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Polaroid.
BY REVENUE
