GRIPS CUSTOMERS & RESEARCH PARTNERS
Polaroid's offline in-store sales fell modestly over the first half of 2026, with the current iteration of the Polaroid company, Polaroid B.V., being privately owned, meaning no public stock ticker applies. According to Grips Intelligence data tracked across Amazon and Best Buy from January 1 through June 30, 2026, overall revenue dropped 1.9%, while the average product price rose 2.2% to settle around $61.50. Amazon dominated the sales mix with a commanding 91.4% revenue share, leaving Best Buy with just 8.6%. In the most recent quarter (April 1 to June 30, 2026), revenue declined 8.2% month-over-month even as the average selling price ticked up 0.2% to $59.49. This combination of falling volume and rising prices points to a channel heavily concentrated on a single marketplace heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Polaroid.
BY REVENUE
Polaroid sells 91% online and 9% offline. Online runs through 1 channel; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.69M ratings on 2 channels, Polaroid averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$1.5M
Revenue
$109.17
Price
$667K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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