GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon and Best Buy, Polaroid's sales remain heavily concentrated, with Amazon accounting for 91.6% of year-to-date revenue versus just 8.4% at Best Buy. The brand's average product price sits at $61.63, though pricing has softened modestly, slipping 0.9% over the tracked period to $61.74 in the most recent month. Revenue momentum has been negative, declining 7.8% across the July-to-September window and easing a further 1.2% month over month. Premium bundles anchor the top of the assortment, including a Best Buy camera-and-film bundle averaging $232.06 and an Amazon camera bundle at $158.74. Taken together, the figures point to a brand facing mild price and demand pressure while remaining highly dependent on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Polaroid.
BY REVENUE
Polaroid sells 92% online and 8% offline. Online runs through 1 channel; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.65M ratings on 2 channels, Polaroid averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.65M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$158.74
Price
$1.53M
Revenue
$101.02
Price
$687K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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