GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and Best Buy, Polaroid carries an average product price of $59.82. Amazon dominates the brand's channel mix with 91.4% of year-to-date revenue, leaving Best Buy with the remaining 8.6%. Revenue grew 6.2% over the June–August 2026 window, though the most recent month slipped 3.4% against the prior month, pointing to some late-summer softening. Pricing has been essentially flat, up just 0.3% across the period and settling at $60.20 in the latest month after a 1.3% monthly dip. Higher-ticket bundles anchor the top of the assortment, including the Flip Instant Camera bundle at a $228.20 average price at Best Buy and the Now 3rd Generation bundle at $159.99 on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Polaroid.
BY REVENUE
Polaroid sells 92% online and 8% offline. Online runs through 1 channel; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.66M ratings on 2 channels, Polaroid averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$1.54M
Revenue
$109.23
Price
$723K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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