GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon and Best Buy, Polaroid's revenue rose 1.6% over the tracked period, with a notable 10.7% month-over-month gain in the most recent month. Amazon dominates the brand's channel mix at 90.9% of year-to-date revenue, leaving Best Buy with the remaining 9.1%. The average product price sits at $60.04, and pricing has trended upward, climbing 2.3% across the period to $60.72 in the latest month. Bundled camera-and-film SKUs anchor the top of the assortment, ranging from roughly $109 to $159.99 on Amazon and up to $228.57 at Best Buy. That combination of rising prices and growing revenue suggests Polaroid is sustaining demand at higher price points rather than trading down.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Polaroid.
BY REVENUE
Polaroid sells 92% online and 8% offline. Online runs through 1 channel; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.67M ratings on 2 channels, Polaroid averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.67M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$1.5M
Revenue
$109.00
Price
$552K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
