GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Insta360 posted an average product price of $198.57 across its portfolio, while experiencing a notable 28.4% revenue decline over the observed period. Amazon dominates as the brand's primary sales channel, commanding an impressive 84.6% revenue share compared to Best Buy's 15.1%. Average prices also trended downward, falling 7.9% over the period, suggesting increased promotional activity or a shift in product mix toward more accessible price points. The brand's top-selling products on Amazon, led by the Insta360 X5 at $549.99 and the X4 Standard Bundle at $424.99, indicate a strong premium lineup despite the overall pricing pressure.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Insta360 on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insta360.
BY REVENUE
$549.99
Price
$2.11M
Revenue
$647.89
Price
$1.86M
Revenue
$424.99
Price
$1.06M
Revenue
$439.99
Price
$787K
Revenue
