GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Best Buy and Newegg from January 1 to July 31, 2026 puts Insta360 — the consumer brand of Shanghai STAR Market-listed Arashi Vision (SSE: 688775) — at an average product price of $179.77. Distribution is heavily concentrated, with Amazon accounting for 84.1% of tracked revenue versus 14.6% for Best Buy and just 1.3% for Newegg. Momentum has been strong through the May–July window, where revenue climbed 26.6% overall and rose 14.6% month over month in the most recent period. Pricing moved in the same direction rather than being traded away for volume, with the average selling price up 8.1% to $183.03. Retailer-level pricing varies widely, as comparable top-selling listings ranged from roughly $549.99 on Amazon to as high as $903.86 on Newegg.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Insta360 on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insta360.
BY REVENUE
Insta360 sells 86% online and 14% offline. Online runs through 2 channels; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 375K ratings on 3 channels, Insta360 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 375K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$549.99
Price
$4.48M
Revenue
$650.40
Price
$3.89M
Revenue
$477.33
Price
$1.46M
Revenue
$599.99
Price
$1.22M
Revenue
$439.99
Price
$1.05M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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