GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Insta360 generated the majority of its revenue through Amazon, which accounted for 83.5% of total revenue share between January and April 2026, followed by Best Buy at 15.4% and Newegg at 1.1%. The brand's average product price during this period stood at $190.25, though pricing showed a downward trend with a 2.7% overall decrease. Insta360's revenue also experienced a slight decline of 3.3% over the tracked period, suggesting softening demand or increased competitive pressure. Among its top-selling products on Amazon, the Insta360 X5 led the lineup with an average price of $549.99, while bundle offerings such as the X5 Essentials Bundle reached $648.54. These insights, sourced from Grips Intelligence, highlight Insta360's heavy reliance on Amazon as its primary retail channel across the tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Insta360 on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insta360.
BY REVENUE
Insta360 sells 85% online and 15% offline. Online runs through 2 retailers; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 323K ratings on 3 retailers, Insta360 averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 323K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$549.99
Price
$3.54M
Revenue
$648.54
Price
$3.37M
Revenue
$470.77
Price
$1.43M
Revenue
$424.99
Price
$1.06M
Revenue
