Insta360

Insta360 Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Newegg from January 1 to August 31, 2026, Insta360 — the consumer brand of Shanghai STAR Market-listed Arashi Vision (SSE: 688775) — generates the overwhelming majority of its tracked revenue on Amazon, at 85.4% share, with Best Buy contributing 13.3% and Newegg just 1.2%. The average product price across the period sits at $174.54, pointing to a catalog weighted toward lower-priced items even as flagship listings such as the Insta360 X5 carry a $549.99 average price on Amazon. Momentum softened over the June–August 2026 window, with revenue down 7.5% overall and a sharper 21.8% month-over-month decline in the most recent period. Average selling price followed a similar path, falling 9.4% over the quarter to $163.10, a 9.9% month-over-month drop. The combination of falling prices and falling revenue suggests discounting has not been enough to offset softening demand, while the heavy Amazon concentration leaves the brand exposed to shifts on a single retail channel.