Home/Insights/Brands/Insta360Product Intelligence - 2026 YTD USA

Insta360

300K+

Products Sold, Jan to Sep 2026

250+

# Offline Stores

$191.28

Avg. Price

4.6

Avg. Rating

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Insta360 Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Newegg from January 1 to September 30, 2026, Insta360 — the consumer brand of Shanghai STAR Market-listed Arashi Vision (SSE: 688775) — generated an average product price of $191.06 across the period. Amazon dominates the brand's measured sales mix at 88.8% of revenue, with Best Buy contributing 10.2% and Newegg just 1.0%, leaving distribution heavily concentrated in a single channel. Momentum has been uneven in the most recent quarter: revenue rose 13.1% month-over-month in the latest tracked period, yet remains down 10.3% overall across the July–September window. Pricing has trended in the opposite direction, climbing 8.2% month-over-month to $205.03 while finishing essentially flat, down 0.1%, over the same stretch. The combination of a rising monthly average selling price against softer quarterly revenue suggests mix shifts toward higher-priced bundles rather than broad-based volume growth.

Revenue Share by Channel
Data covers Amazon, Best Buy

Insta360's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Insta360's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.

Average price

Absolute values in $

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Insta360's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Insta360 on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Insta360's channels

REVENUE SHARE

Revenue distribution across tracked channels for Insta360.

Channels by revenue share

Distribution in %

Insta360's online vs offline revenue split

BY REVENUE

Insta360 sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

90%

10%

Offline

Online channels

90%

Amazon.com
Newegg.com

Offline channels

10%

Best Buy stores

Insta360's customer ratings

BY REVIEW COUNT

Across 354K ratings on 2 channels, Insta360 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 354K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Insta360

BY REVENUE

Amazon
Amazon
#1Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses, 12× Zoom, 1" Sensor, Detachable 2" Touchscreen, Triple AI Chip, Pocket Gimbal Camera for Vlog Photography-Cosmic Black

$791.21

Price

$6.6M

Revenue

#2Insta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design

$525.04

Price

$4.58M

Revenue

#3Insta360 X5 Essentials Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization

$626.42

Price

$3.77M

Revenue

#4Insta360 X6 Essentials Bundle - 8K 360 Camera with 1/1.1'' Sensors

$768.73

Price

$3.35M

Revenue

#5Insta360 X5 Starter Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged & Replaceable Lens, 3-Hour Battery, Clear Audio, Stabilization

$581.47

Price

$1.74M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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