DJI

DJI Market Overview

Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1, 2026 through September 30, 2026 shows DJI operating at an average product price of $287.97. Distribution is heavily concentrated, with Amazon accounting for 92.8% of year-to-date revenue and Best Buy contributing the remaining 6.5%. Momentum softened over the July–September window, as revenue fell 10.2% across the quarter and declined 5.3% in the most recent month alone. Pricing followed a similar path, with the average selling price easing 5.0% over the period to $276.33, a 1.6% month-over-month dip. Together, the figures point to a brand facing modest demand and price pressure while remaining almost entirely dependent on a single retail channel.