GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon and Best Buy, DJI generated an average product price of $300.16 during the period. Amazon overwhelmingly dominated the brand's revenue with a 94.7% share, while Best Buy accounted for just 5.0%. Overall revenue declined 8.8% across the tracked period, with the most recent month down 6.1% versus the prior month. The average selling price also softened, decreasing 2.5% over the period to $291.09, even as the latest month ticked up 1.8% month-over-month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DJI.
BY REVIEW COUNT
Across 2.34M ratings on 2 channels, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$632.25
Price
$14M
Revenue
$1,141.54
Price
$13M
Revenue
$1,191.01
Price
$13M
Revenue
$719.00
Price
$12M
Revenue
$501.50
Price
$7.5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
