GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DJI generated the vast majority of its revenue through Amazon, which accounted for 96.6% of revenue share between January and April 2026, with Best Buy capturing just 3.2%. The brand's average product price during this period stood at $327.06, while its overall revenue grew 7.9% over the tracked timeframe. Notably, DJI's average price decreased 5.6% over the same period, suggesting a shift toward more accessible price points or increased promotional activity. Among DJI's top-selling products on Amazon, premium offerings like the DJI Mini 5 Pro Fly More Combo Plus commanded prices above $1,200, while the popular DJI Osmo Pocket 3 averaged around $502. This combination of rising revenue and declining average prices indicates strong volume growth for DJI across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for DJI.
BY REVENUE
$654.31
Price
$13M
Revenue
$1,236.96
Price
$12M
Revenue
$719.00
Price
$10M
Revenue
$1,291.61
Price
$9.3M
Revenue
