DJI

DJI Market Overview

According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, DJI experienced a notable 39.0% revenue decline over the observed period, signaling a challenging start to the year. Amazon dominates as DJI's primary sales channel, commanding an overwhelming 98.5% of total revenue share compared to Best Buy's modest 1.5%. The brand's average product price sits at $385.71, though its premium offerings like the DJI Mini 5 Pro Fly More Combo reach price points above $1,460, indicating a wide pricing spectrum across its portfolio. Month-over-month, DJI saw a 30.8% revenue drop alongside a slight 0.8% decrease in average selling price, suggesting that the revenue softening is driven more by volume contraction than by pricing pressure. These trends point to a period of recalibration for DJI as it navigates early 2026 market dynamics.