GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon and Best Buy, DJI carries an average product price of $294.67. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 93.6% of year-to-date revenue and Best Buy contributing the remaining 6.0%. Momentum has been positive across the May 1 to July 31 tracking window, where revenue rose 4.9% overall and climbed 11.7% in the most recent month-over-month comparison. Pricing, meanwhile, has held remarkably steady, ending the period at $287.31 for a marginal 0.4% increase despite a 1.3% dip in the latest month. The combination of flat pricing and rising revenue suggests the growth is volume-driven rather than the result of higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DJI.
BY REVENUE
DJI sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 2.31M ratings on 2 channels, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.31M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$621.77
Price
$14M
Revenue
$719.00
Price
$13M
Revenue
$1,159.73
Price
$11M
Revenue
$1,099.00
Price
$11M
Revenue
$494.56
Price
$8.4M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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