GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DJI generated an average product price of $379.91 across tracked retailers between January and March 2026. Amazon dominated DJI's retail landscape with a commanding 96.9% revenue share, while Best Buy accounted for just 3.1% of sales during the period. The brand experienced a notable 27.2% revenue decline over the quarter, accompanied by a 4.8% drop in average selling price. Among DJI's top-performing products on Amazon, the DJI Mini 5 Pro Fly More Combo Plus commanded the highest average price at $1,351.66, highlighting strong demand in the premium drone segment. Despite the quarterly revenue dip, DJI showed signs of recovery with a 4.9% month-over-month revenue increase in the most recent month tracked.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for DJI.
BY REVENUE
$667.22
Price
$9.9M
Revenue
$1,313.37
Price
$8.3M
Revenue
$719.00
Price
$8.2M
Revenue
$1,351.66
Price
$6.7M
Revenue
