GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fujifilm generated an average product price of $82.65 across Amazon, Best Buy, and Newegg during Q1 2026 (January–March). Amazon dominated Fujifilm's revenue share at a commanding 94.5%, with Best Buy and Newegg trailing significantly at 3.1% and 2.4% respectively. The brand experienced a notable revenue decline of 47.4% over the tracked period, alongside a 13.5% drop in average selling price, signaling increased pricing pressure. Fujifilm's Instax Mini line remained a key volume driver on Amazon, while Newegg carved out a niche with premium bundles like the X100VI priced near $3,800. These trends suggest Fujifilm is navigating a challenging quarter marked by softening demand and aggressive price adjustments across major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 47% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Fujifilm on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Fujifilm.
BY REVENUE
$1,871.04
Price
$142K
Revenue
