GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Fujifilm generated 96.0% of its online revenue through Amazon between January and February 2026, with Best Buy and Newegg accounting for just 2.9% and 1.1% respectively across the three tracked retailers. The brand experienced a significant revenue decline of 39.6% in February 2026 compared to January, contributing to an overall 42.4% drop since December 2025. Fujifilm's average product price also trended downward, falling 9.8% since December 2025 to reach $80.72 in February 2026. Notably, pricing varied dramatically across retailers, with Newegg averaging $199.59 per product compared to Amazon's $85.58 and Best Buy's $61.04, reflecting a heavier mix of premium offerings on Newegg. These trends suggest Fujifilm faces a challenging start to 2026, with declining revenue and average selling prices signaling potential shifts in consumer demand or product mix.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fujifilm on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Fujifilm.
BY REVENUE
$1,864.51
Price
$116K
Revenue
