Home/Insights/Brands/PICProduct Intelligence - 2026 YTD USA

PIC

700K+

Products Sold, Jan to Sep 2026

2,600+

# Offline Stores

$4.94

Avg. Price

4.2

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

PIC Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Menards, Amazon, Ace Hardware and Home Depot, PIC's retail footprint is heavily concentrated at the top of its channel mix. Lowe's alone accounts for 47.1% of year-to-date revenue, with Menards adding 29.5%, meaning roughly three-quarters of sales flow through just two retailers. Amazon contributes 11.6%, while Ace Hardware (7.3%) and Home Depot (4.2%) round out the remainder. Pricing sits at an average of $4.94 per product, though the most recent month tracked came in at $4.16, a 9.8% month-over-month decline even as average price held essentially flat (+0.5%) over the full period. Revenue momentum has cooled sharply, falling 33.2% month-over-month and 50.1% overall across the measured window — a pattern consistent with the seasonal fade that follows peak summer demand.

Revenue Share by Channel
Data covers Lowe's, Menards, Amazon, Ace Hardware, Home Depot

PIC's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 50% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

PIC's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

PIC's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for PIC on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

PIC's channels

REVENUE SHARE

Revenue distribution across tracked channels for PIC.

Channels by revenue share

Distribution in %

PIC's online vs offline revenue split

BY REVENUE

PIC sells 17% online and 83% offline. Online runs through 4 channels; offline through 3. Online share has moved from 14% in May to 25% in Sep.

Revenue by channel

Share of total revenue across all channels

Online

17%

83%

Offline

Online share trend

May – Sep

Online channels

17%

Amazon.com
HomeDepot.com
Lowes.com
Newegg.com

Offline channels

83%

Lowe's stores
Menards stores
Ace Hardware stores

PIC's customer ratings

BY REVIEW COUNT

Across 319K ratings on 5 channels, PIC averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 319K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for PIC

BY REVENUE

Menards
Menards
#1PIC® Wire Handle Fly Swatter - Assorted Colors

$0.73

Price

$204K

Revenue

#2PIC® Solar Insect Killer Torch Bug Zapper with LED Flame Effect

$29.33

Price

$89K

Revenue

#3PIC® Mosquito Repellent Coils & Burner - 4 Refills

$5.31

Price

$83K

Revenue

#4PIC® Plastic Ant Bait Station - 12 Pack

$2.70

Price

$75K

Revenue

#5PIC® Yellow Jacket & Wasp Trap

$4.70

Price

$56K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved