GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking six major retailers including Lowes, Home Depot, Amazon, Ace Hardware, Menards, and Newegg from January to February 2026, PIC demonstrates a diversified online retail presence with an average product price of $8.69. Lowes.com leads as PIC's top-performing retail channel, commanding 33.7% of the brand's total revenue share, followed by Home Depot at 23.2% and Amazon at 22.0%. Notably, PIC's distribution strategy leans heavily on home improvement retailers, with Lowes, Home Depot, and Ace Hardware collectively accounting for nearly 68% of total online revenue. The brand's average price has seen a significant decline of 22.6% over the trailing period, suggesting aggressive promotional activity or a shift in product mix toward lower-priced items. Despite the broad retail footprint, PIC's overall revenue experienced a 13.4% decline over the observed period, signaling potential headwinds in consumer demand or increased competitive pressure in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for PIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for PIC.
BY REVENUE
