PIC

PIC Market Overview

PIC, a brand operated by third-generation family-owned PIC Corporation, generated in-store revenue growth of 24.7% across the May 1 to July 31, 2026 timeseries window, according to Grips Intelligence data covering January 1 to July 31, 2026. Distribution is heavily concentrated, with lowes.com accounting for 50.3% of year-to-date revenue and menards.com adding a further 28.0%, leaving Amazon (9.6%), acehardware.com (7.0%) and homedepot.com (4.9%) to split the remainder. The average product price across tracked channels sat at $5.27, though the most recent month registered $4.11, a 30.5% month-over-month decline and a 30.9% drop over the period. That pricing compression alongside rising revenue points to a shift in mix toward higher-volume, lower-ticket items rather than premium assortment. The most recent month also saw revenue dip 2.8% sequentially, suggesting momentum may be cooling as the season progresses.