GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, PIC generated an average product price of $6.35 across five major retailers tracked between January and April 2026. Lowes.com dominated PIC's revenue share at 44.2%, followed by Menards.com at 18.5% and Amazon at 14.9%, making these three retailers responsible for over 77% of the brand's total revenue. Notably, PIC experienced impressive revenue growth of 237.2% over the tracked period, signaling strong momentum and rising consumer demand. Home Depot and Ace Hardware rounded out the retailer mix with 12.9% and 9.1% revenue share respectively, highlighting PIC's broad distribution across leading home improvement platforms. Despite this rapid revenue growth, PIC's average price decreased 25.6% over the same period, suggesting an aggressive pricing strategy or a shift toward higher-volume, lower-priced products.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 237% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for PIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for PIC.
BY REVENUE
PIC sells 29% online and 71% offline. Online runs through 4 retailers; offline through 3. Online share has moved from 13% in Dec to 17% in Apr.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 245K ratings on 5 retailers, PIC averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 245K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
