GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Makita (OTC: MKTAY) generated a stable performance between January 1 and June 30, 2026, tracked across Amazon and Home Depot, with overall revenue growing 0.8% while its average product price held at $147.56, dipping just 0.4% over the period. Amazon dominated the offline channel mix with a 59.0% revenue share, followed by homedepot.com at 39.9%. During the April–June timeseries window, monthly revenue softened, dropping 6.2% versus the prior month, and the average price eased 1.7% to $145.91. Home Depot's top listings skewed toward high-ticket outdoor items, led by an 18V X2 (36V) LXT self-propelled lawn mower and string trimmer bundle at a $1,078.00 average price. On Amazon, the assortment centered on lower-priced tools and batteries, with the BL1850B-2 18V LXT 5.0Ah battery two-pack leading at a $181.48 average price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Makita on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Makita.
BY REVIEW COUNT
Across 3.59M ratings on 2 channels, Makita averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,078.00
Price
$220K
Revenue
$704.00
Price
$169K
Revenue
$154.97
Price
$136K
Revenue
$269.00
Price
$110K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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