GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to September 30, 2026, Makita — a brand owned directly by Japan's Makita Corporation (TYO: 6586) — carried an average product price of $145.81. Amazon accounted for the clear majority of revenue at 61.3%, while homedepot.com contributed 37.9%, giving the brand a two-channel split weighted toward marketplace demand. Momentum softened over the measured period, with revenue down 7.2% month over month and 4.8% overall. Pricing followed a similar path, slipping to a $135.39 average after a 5.8% monthly decline and a 1.6% drop across the full stretch. The combination of falling revenue and softening average price suggests promotional pressure rather than a pure demand collapse, with the two channels showing distinctly different price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Makita on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Makita.
BY REVIEW COUNT
Across 3.34M ratings on 2 channels, Makita averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$701.33
Price
$362K
Revenue
$1,078.00
Price
$298K
Revenue
$589.00
Price
$154K
Revenue
$136.88
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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