GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BullsEye generated the majority of its revenue through Menards (43.5%) and Lowe's (29.3%) between January and May 2026, followed by Home Depot (13.1%) and Ace Hardware (11.8%), across five tracked retailers. The brand's average product price stood at $39.21 during the period. Notably, BullsEye experienced strong revenue growth of 30.4% over the tracked timeframe, signaling increasing consumer demand. Average pricing also trended upward, rising 26.4% overall, suggesting a shift toward higher-value product purchases or strategic price increases. Amazon represented just 2.3% of revenue share, indicating that BullsEye's strength remains firmly rooted in traditional home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 44% online and 56% offline. Online runs through 3 channels; offline through 2.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 5.5K ratings on 5 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 5.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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