GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BullsEye generated the majority of its revenue through Menards, which accounted for 56.2% of total revenue share between January and April 2026, followed by Lowe's at 27.8% and Ace Hardware at 14.1%. The brand's average product price during this period stood at $35.06, though pricing showed a notable overall decline of 20.4% over the tracked months. Revenue experienced an 11.2% drop over the same period, signaling potential headwinds for the brand across its key retail channels. Notably, Amazon represented just 1.3% of BullsEye's revenue share, underscoring the brand's heavy reliance on home improvement retailers for its sales volume. This data, sourced from Grips Intelligence, covers performance across four major retailers from January 1 to April 30, 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for BullsEye.
