GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BullsEye generated the majority of its revenue through Menards (43.5%) and Lowe's (29.3%) between January and May 2026, followed by Home Depot (13.1%) and Ace Hardware (11.8%), across five tracked retailers. The brand's average product price stood at $39.21 during the period. Notably, BullsEye experienced strong revenue growth of 30.4% over the tracked timeframe, signaling increasing consumer demand. Average pricing also trended upward, rising 26.4% overall, suggesting a shift toward higher-value product purchases or strategic price increases. Amazon represented just 2.3% of revenue share, indicating that BullsEye's strength remains firmly rooted in traditional home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for BullsEye.
BY REVENUE
BullsEye sells 45% online and 55% offline. Online runs through 3 retailers; offline through 2.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 5.4K ratings on 5 retailers, BullsEye averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 5.4K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
