GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Menards, Lowe's, Home Depot, Ace Hardware and Amazon, BullsEye — a brand under The Kraft Heinz Company (NASDAQ: KHC) — averaged a product price of $41.78 over the period. Menards is the brand's dominant retail channel at 43.5% of year-to-date revenue, followed by Lowe's at 29.5%, while Home Depot (12.8%) and Ace Hardware (12.4%) split a comparable share. Amazon remains a marginal contributor at just 1.8%, underscoring how concentrated BullsEye's distribution is within home improvement retail. Revenue momentum has been strong through the summer, rising 31.6% month over month and 55.0% across the June–August tracking window. Pricing moved higher in tandem, with the average selling price climbing 13.9% month over month to $50.07 and 18.5% over the same three-month span.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 55% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 43% online and 57% offline. Online runs through 3 channels; offline through 3.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 6.5K ratings on 5 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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