BullsEye

BullsEye Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Menards, Lowe's, The Home Depot, Ace Hardware and Amazon, BullsEye — a brand under The Kraft Heinz Company (NASDAQ: KHC) — generated the largest portion of its revenue at Menards, which accounted for 41.0% of year-to-date sales. Lowe's followed at 30.0%, with The Home Depot at 15.6% and Ace Hardware at 11.0%, leaving Amazon a marginal 2.4% share. Pricing has climbed steadily, with the average price rising 33.0% over the tracked period to a recent monthly average of $55.35, well above the year-to-date average of $44.32. Revenue is up 13.3% overall despite a 13.7% month-over-month dip in the most recent period, suggesting that higher price points rather than volume have been the primary growth driver. The concentration of more than 70% of sales within just two home improvement retailers remains the brand's defining distribution characteristic.