GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Lowe's, Home Depot, Ace Hardware, and Amazon, BullsEye's revenue grew 29.3% over the period. Menards.com was the brand's dominant sales channel, capturing a 40.9% revenue share, followed by lowes.com at 30.6%. The brand's average product price climbed meaningfully, rising 24.3% over the period to $39.38. Grips Intelligence data also shows Amazon accounted for just 1.9% of revenue, underscoring BullsEye's concentration in home-improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 47% online and 53% offline. Online runs through 3 channels; offline through 2.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 6.1K ratings on 5 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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