GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Parkland Plastics generated 100% of its revenue exclusively through Menards during the January to May 2025 period. The brand's average product price stood at $24.71, reflecting relative price stability with only a 0.4% decrease over the tracked period. However, Parkland Plastics experienced a notable revenue decline of 35.7% over the most recent months, signaling potential challenges in consumer demand or distribution. Despite the revenue downturn, pricing remained nearly flat, with just a 0.2% month-over-month increase in the latest period, suggesting the brand has maintained its pricing strategy rather than discounting to drive volume. The brand's complete reliance on a single retailer represents both a focused distribution strategy and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Parkland Plastics on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Parkland Plastics.
TO PARKLAND PLASTICS