GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, Menards and Amazon from January 1 to September 30, 2026, Palisade — a nameplate of Hyundai Motor Company (KRX: 005380) — carried an average product price of $92.94. Home Depot dominates the brand's footprint with 58.1% of year-to-date revenue, more than double Lowe's 22.6% share. Menards contributes 13.8% while Amazon trails at just 5.4%, underscoring how concentrated performance is among big-box home improvement retailers. Revenue momentum has softened, slipping 6.5% month-over-month and 6.9% across the tracked period. Pricing, meanwhile, has moved in the opposite direction overall, rising 3.1% to a recent average of $96.79 despite a 4.8% monthly dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Palisade on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Palisade.
BY REVENUE
Palisade sells 84% online and 16% offline. Online runs through 3 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 37K ratings on 4 channels, Palisade averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.94
Price
$131K
Revenue
$799.00
Price
$68K
Revenue
$76.78
Price
$63K
Revenue
$89.94
Price
$36K
Revenue
$89.94
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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