GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Protecto Wrap generates the majority of its revenue through Lowe's, which accounts for 57.3% of total revenue share, followed by Ace Hardware at 41.6%, while Home Depot captures just 1.0%. The brand's average product price during this period stood at $57.26 across tracked retailers. Notably, Protecto Wrap's revenue distribution reveals a highly concentrated retail strategy, with nearly all sales split between just two major retailers. The brand experienced a 20.5% decrease in average price over the tracked period, suggesting possible promotional activity or shifts in product mix. This pricing trend, combined with the dominant Lowe's and Ace Hardware presence, highlights key competitive dynamics for Protecto Wrap in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Protecto Wrap on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Protecto Wrap.