SoundBuffer, a brand of privately held MP Global Products, shows a heavily concentrated retail footprint according to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's and Home Depot. Lowe's accounts for 91.3% of year-to-date revenue, leaving Home Depot with just 8.7%, an unusually lopsided split that ties the brand's performance closely to a single retail partner. The average product price sits at $75.95, positioning the brand in the mid-tier range for its category. Momentum has weakened sharply in recent months, with revenue falling 86.9% month over month during the June through August tracking window. Pricing softened alongside volume, as the average price slipped to $73.50, down 25.5% month over month and 16.9% over the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 87% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SoundBuffer on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SoundBuffer.
BY REVENUE
SoundBuffer sells 12% online and 88% offline. Online runs through 2 channels; offline through 1. Online share has moved from 24% in Apr to 100% in Aug.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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