SoundBuffer, a brand of privately held MP Global Products, posted 26.8% revenue growth between January 1 and July 31, 2026, according to in-store data from Grips Intelligence tracking Lowe's and Home Depot. Distribution remains concentrated, with lowes.com accounting for 66.7% of year-to-date revenue and homedepot.com contributing the remaining 33.3%. Pricing has trended firmly upward, with average price climbing 34.2% over the period to reach $98.65 in the most recent month, an 11.5% month-over-month gain. That figure sits well above the $67.40 average product price recorded across the full data period, suggesting a shift toward higher-value assortments. Revenue was essentially flat in the latest month, dipping just 0.3% versus the prior month, indicating the growth trajectory may be stabilizing as prices rise.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 34% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SoundBuffer on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SoundBuffer.
BY REVENUE
SoundBuffer sells 31% online and 69% offline. Online runs through 1 channel; offline through 1. Online share has moved from 2% in Mar to 0% in Jul.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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