GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Daltile maintains a competitive presence across two major home improvement retailers, with Lowe's commanding a 54.8% revenue share compared to Home Depot's 45.2%. The brand's average product price sits at $53.22, though pricing has seen a notable decline of 34.8% over the tracked period, suggesting aggressive discounting or a shift toward more affordable product lines. Revenue has also softened, dropping 3.4% over the same timeframe, indicating potential headwinds in consumer demand. Despite these trends, Daltile continues to hold shelf space at both leading retailers, reflecting its established position in the home improvement market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Daltile on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Daltile.
BY REVIEW COUNT
Across 1.22M ratings on 2 retailers, Daltile averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 1.22M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,965.00
Price
$5.4M
Revenue
$2,158.38
Price
$4.92M
Revenue
$1,434.24
Price
$3.11M
Revenue
$1,955.52
Price
$956K
Revenue
$37.85
Price
$886K
Revenue