GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026, Daltile — a brand under Mohawk Industries (NYSE: MHK) — generated 63.9% of its revenue at Lowe's versus 36.1% at Home Depot, giving it a clear lead in one retail partner. The brand's average product price came in at $38.77 across the tracked period. Revenue trended upward, rising 1.0% month over month and 3.0% overall across the measured timeframe. More striking is the pricing shift: average price fell 32.8% over the period, settling at $27.22, which points to a meaningful mix shift toward lower-ticket assortments. That combination of rising revenue against a sharply declining average price suggests volume growth is offsetting softer pricing, a dynamic worth monitoring as the retailer split evolves.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 33% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Daltile on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Daltile.
BY REVIEW COUNT
Across 1.45M ratings on 2 channels, Daltile averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,158.38
Price
$4M
Revenue
$1,434.24
Price
$3.97M
Revenue
$1,965.00
Price
$3.72M
Revenue
$2,492.64
Price
$1.87M
Revenue
$1,955.52
Price
$1.67M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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