Fasade

Fasade Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot and Menards shows Fasade, a brand of privately held Acoustic Ceiling Products, generating just over half of its year-to-date revenue at lowes.com (53.5%), followed by homedepot.com at 33.2% and menards.com at 13.3%. The brand's average product price sits at $34.86 year to date, though monthly pricing has climbed to $45.93, a 32.0% month-over-month jump and a 28.5% increase across the tracked period. That upward price movement has coincided with softening sales, as revenue slipped 2.4% versus the prior month and is down 27.2% overall. Assortment skews toward mid-priced decorative panels in the low-to-mid $20s, with multi-pack and ceiling tile SKUs reaching $117 to $157. The combination of rising average prices and declining revenue suggests unit volumes are contracting faster than pricing gains can offset.