Oura

Oura Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon and Best Buy, Oura's revenue grew 10.3% over the period, with a 13.1% month-over-month jump in the most recent tracked month. Amazon dominated Oura's in-store channel mix with an 84.0% revenue share, while Best Buy accounted for the remaining 16.0%. The average product price climbed to $282.51, a 13.0% increase versus the prior month and up 9.6% across the full period. This pricing strength positioned Oura's average product price around $276.00 overall, reflecting a consistent premium positioning across both retail channels. Notably, Oura remains a privately held company that has confidentially filed for an IPO with the Securities and Exchange Commission, underscoring the growth momentum reflected in this retail sales data.