GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon and Best Buy, Oura's measured performance is heavily concentrated in a single retail channel. Amazon accounts for 94.3% of year-to-date revenue, leaving Best Buy with just 5.7%, a split that leaves the brand highly exposed to shifts in one retailer's demand. The average product price across the tracked period stands at $204.09, though pricing has softened notably in recent months. In the July–September timeseries window, average price fell 29.0% overall to $156.32, including an 18.9% month-over-month decline. Revenue followed a similar trajectory, dropping 48.5% month-over-month and 63.0% across the quarter, suggesting discounting has not offset volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 63% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Oura.
BY REVENUE
Oura sells 95% online and 5% offline. Online runs through 1 channel; offline through 1. Online share has moved from 82% in May to 99% in Sep.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 3.16M ratings on 2 channels, Oura averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$372.17
Price
$274K
Revenue
$358.55
Price
$267K
Revenue
$367.52
Price
$236K
Revenue
$359.94
Price
$227K
Revenue
$366.56
Price
$161K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
