GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Oura experienced a significant revenue decline of 46.3% over the observed period, signaling a notable slowdown in online sales momentum. Amazon dominates as Oura's primary retail channel, commanding 87.4% of total revenue share, while Best Buy accounts for the remaining 12.6%. Despite the revenue downturn, Oura's average product price held steady at $386.42, even rising 1.3% over the period, suggesting the brand has maintained its premium pricing strategy. The Oura Ring 4 in Silver at $349.00 appears as the most prominent listing across Amazon, while Best Buy's top SKUs trend higher in price with variants like the Gold and Stealth editions, indicating a slightly different product mix across retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Oura.
