GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon and Best Buy shows Oura operating at an average product price of $270.72. Distribution is highly concentrated, with Amazon accounting for 87.8% of year-to-date revenue and Best Buy contributing the remaining 12.2%. Momentum has been strong through the most recent quarter, with revenue up 35.8% between May and July 2026 and a 20.1% month-over-month gain in the latest period. Pricing has firmed alongside that growth, rising 11.2% over the same three-month window to $278.12, despite a modest 1.6% dip in the final month. The combination of rising volume and higher realized prices suggests Oura is scaling without leaning on discounting, a notable signal in a category where promotional pressure is common.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Oura.
BY REVENUE
Oura sells 89% online and 11% offline. Online runs through 1 channel; offline through 1. Online share has moved from 82% in Mar to 99% in Jul.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 3.36M ratings on 2 channels, Oura averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.36M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$392.40
Price
$469K
Revenue
$367.63
Price
$392K
Revenue
$356.51
Price
$338K
Revenue
$354.44
Price
$264K
Revenue
$389.68
Price
$260K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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