Oura

Oura Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon and Best Buy, Oura's tracked sales remain heavily concentrated in a single channel. Amazon accounted for 90.8% of year-to-date revenue, leaving Best Buy with just 9.2%. The brand's average product price across tracked channels was $252.06, though the most recent month registered a lower $235.80, a 7.3% month-over-month decline and a 7.4% drop over the measured period. Revenue trends softened alongside pricing, falling 28.4% versus the prior month and 21.7% across the timeseries window of June through August 2026. Assortment skews toward Ring 4 configurations, where Amazon listings cluster near $349 for silver while Best Buy variants ranged from roughly $356 to $389, indicating modest cross-retailer price dispersion.