GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Amazfit saw a notable revenue decline of 39.3% over the observed period, signaling potential headwinds for the brand. Amazon dominates as Amazfit's primary sales channel, accounting for a commanding 97.0% of total revenue share, with Best Buy capturing just 3.0%. The brand's average product price held relatively steady at $91.92, experiencing only a modest 1.6% decrease over the period. Among Amazfit's top-performing products on Amazon, the Bip 6 Smart Watch led at a competitive $79.99 price point, while the Active 2 Smart Watch sits at the premium end at $129.99, suggesting a diverse pricing strategy across its portfolio. These trends point to a brand heavily reliant on a single retailer while navigating a challenging revenue environment heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Amazfit.
BY REVENUE
$79.99
Price
$1.13M
Revenue
$99.60
Price
$562K
Revenue
