GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and August 31, 2026 shows Amazfit, a brand owned by Zepp Health Corporation (NYSE: ZEPP), holding an average product price of $108.79. Channel concentration is extreme, with Amazon accounting for 96.3% of year-to-date revenue and Best Buy contributing just 3.6%. Momentum has softened over the summer window, as revenue fell 8.4% month over month and declined 5.9% across the tracked period. Pricing has drifted lower as well, with the average price slipping 5.0% in the latest month to $107.68, though it remains down only 0.4% overall. Together, the figures point to a brand defended by a single dominant retail channel while facing mild deflationary pressure and volume decline, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Amazfit.
BY REVIEW COUNT
Across 256K ratings on 2 channels, Amazfit averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 256K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$1.72M
Revenue
$169.99
Price
$1.58M
Revenue
$129.99
Price
$862K
Revenue
$99.68
Price
$557K
Revenue
$272.11
Price
$407K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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