Home/Insights/Brands/AmazfitProduct Intelligence - 2026 YTD USA

Amazfit

100K+

Products Sold, Jan to Jun 2026

100+

# Offline Stores

$108.26

Avg. Price

4.3

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Amazfit Market Overview

According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon and Best Buy, Amazfit—owned by publicly traded parent Zepp Health (NYSE: ZEPP)—saw overall revenue decline 35.0% during the period. Amazon dominated the brand's in-store footprint with a 97.0% revenue share, leaving Best Buy at just 2.9%. Even as sales softened, the average product price climbed 3.8% to $108.23, reaching $115.34 in the most recent month tracked. The most recent quarter, from April 1 to June 30, 2026, showed continued pressure, with revenue dropping 24.5% versus the prior month.

Revenue Share by Channel

1

Amazon

97%

2

Best Buy

3%

Data covers Amazon, Best Buy

Amazfit's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 35% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Amazfit's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.

Average price

Absolute values in $

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Amazfit's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Amazfit on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Amazfit's channels

REVENUE SHARE

Revenue distribution across tracked channels for Amazfit.

Channels by revenue share

Distribution in %

Amazfit's customer ratings

BY REVIEW COUNT

Across 277K ratings on 2 channels, Amazfit averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 277K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Amazfit

BY REVENUE

Amazon

#1Amazfit Bip 6 Smart Watch 46mm, 14 Day Battery, 1.97" AMOLED Display, GPS & Free Maps, AI, Bluetooth Call & Text, Health, Fitness & Sleep Tracker, 140+ Workout Modes, 5 ATM Water-Resistance, Black

$79.99

Price

$2.02M

Revenue

#2Amazfit Active Max Smart Watch 1.5" AMOLED Display, 25-Day Battery, Offline Maps, GPS, 4GB Storage, 170+ Sport Modes, 5 ATM Water Resistant, Heart Rate & Sleep Fitness Tracker for Android & iPhone

$169.99

Price

$1.29M

Revenue

#3Amazfit Active 2 Smart Watch 44mm, 10 Day Battery, Fitness Tracker, Sleep Monitor, GPS Maps, 160+ Sport Modes, Water Resistant, for Android & Apple iPhone, Sapphire Glass, Black Leather Strap

$129.99

Price

$931K

Revenue

#4Amazfit Active 2 Smart Watch 44mm, GPS Maps with Direction, Fitness Tracker, 10 Day Battery, Sleep Monitor, 160+ Sport Modes, Water Resistant, for Android & Apple iPhone, Black Silicone

$99.99

Price

$899K

Revenue

#5Amazfit Helio Strap Fitness Tracker Wristband, 24/7 Activity & Sleep Tracker with Heart Rate, 10 Days Battery, 27 Sports Modes, Strength Training, Hyrox Race, Subscription Free for Android & iPhone

$99.53

Price

$734K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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