GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon and Best Buy shows Amazfit, a brand owned by Zepp Health Corporation (NYSE: ZEPP), concentrating almost all of its tracked revenue in a single channel. Amazon accounted for 96.7% of year-to-date revenue, leaving Best Buy with just 3.2% and underscoring a heavy reliance on one retail partner. The average product price sat at $111.50 for the period, while the most recent month tracked came in higher at $117.84, an 8.0% increase over the observation window. That firmer pricing coincided with softer sales, as revenue fell 23.5% across the timeseries period even after a modest 1.3% month-over-month uptick in the latest reading. Best-selling items span a wide range, from the $79.99 Bip 6 to the $169.99 Active Max, suggesting Amazfit is testing both entry-level and premium price tiers within the same catalog.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Amazfit.
BY REVIEW COUNT
Across 268K ratings on 2 channels, Amazfit averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 268K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$1.8M
Revenue
$169.99
Price
$1.47M
Revenue
$129.99
Price
$922K
Revenue
$99.99
Price
$660K
Revenue
$99.75
Price
$504K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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