GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Amazfit demonstrates a heavily consolidated retail strategy with Amazon commanding 97.7% of the brand's revenue share. The brand's average product price sits at $105.86, with a modest 1.3% price increase observed over the tracked period. Despite steady pricing, Amazfit experienced a notable 12.4% decline in overall revenue during the March to May 2026 period, signaling potential headwinds in consumer demand. Best Buy accounts for just 2.2% of Amazfit's revenue, suggesting significant room for the brand to expand its multi-retailer presence and diversify its sales channels. These trends point to a brand that, while price-stable, faces challenges in sustaining growth momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Amazfit.
BY REVIEW COUNT
Across 222K ratings on 2 channels, Amazfit averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 222K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$1.7M
Revenue
$169.99
Price
$1.05M
Revenue
$99.99
Price
$899K
Revenue
$129.99
Price
$779K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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