GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon and Best Buy, Amazfit — a brand owned by Zepp Health Corporation (NYSE: ZEPP) — posted an average product price of $106.45. Channel concentration is extreme, with Amazon accounting for 96% of year-to-date revenue and Best Buy contributing the remaining 4%. Momentum has softened over the tracked period, as revenue declined 18.3% overall and fell 8.7% in the most recent month versus the prior one. Pricing followed a similar trajectory, with the average selling price easing 8.9% overall to $104.67, down 5.2% month over month. Together, these figures point to a brand balancing volume-driven marketplace reliance against sustained price compression.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Amazfit.
BY REVIEW COUNT
Across 237K ratings on 2 channels, Amazfit averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 237K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.17
Price
$1.76M
Revenue
$166.69
Price
$1.56M
Revenue
$128.74
Price
$784K
Revenue
$369.99
Price
$390K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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