GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to August 31, 2026, WHOOP concentrated 99.2% of its tracked revenue in a single channel, Amazon, leaving it effectively a one-channel performer. The average product price across the period held at $184.22, signaling a premium positioning that has not been diluted by discounting. Revenue climbed 30.6% across the June–August 2026 trend window, though momentum cooled with a 10.8% month-over-month decline in the most recent period. Pricing proved similarly steady, easing just 0.4% overall to $185.10 in the latest month even after a sharper 5.7% monthly dip. Taken together, the near-total channel concentration and flat pricing suggest the brand's growth has been volume-led rather than price-led, which also leaves it exposed to swings in that one channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WHOOP.
BY REVIEW COUNT
Across 41K ratings on 1 channel, WHOOP averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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