GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking the period from January to February 2026, WHOOP generated virtually all of its tracked online revenue through Amazon, which accounted for 99.4% of total revenue share. The brand's average product price during this period stood at $214.50, reflecting a notable 10.6% overall decline in average pricing over recent months. Revenue performance showed a significant downward trend, dropping 28.5% over the observed period, suggesting potential shifts in consumer demand or seasonal softness. The heavy concentration on a single retail channel, combined with declining prices and revenue, presents both a vulnerability and an opportunity for WHOOP to diversify its online distribution strategy. These insights, sourced from Grips Intelligence, point to a critical inflection point for the brand's e-commerce positioning heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WHOOP.
