GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WHOOP generated nearly all of its revenue through Amazon, which accounted for 99.4% of retail share during Q1 2026 (January 1 – March 31, 2026). The brand's average product price stood at $205.68 across tracked retailers during this period. Notably, WHOOP experienced a significant revenue decline of 42.4% over the quarter, signaling a challenging sales trajectory. Average pricing also trended downward, dropping 17.4% over the same timeframe, suggesting increased discounting or a shift toward lower-priced SKUs. These trends point to a brand facing notable headwinds in its retail distribution strategy heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WHOOP.
