GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January 1 and July 31, 2026, WHOOP generated 99.2% of its year-to-date revenue through a single dominant channel, Amazon, leaving the brand highly concentrated in one retail path. Revenue climbed 60.3% across the May–July 2026 timeseries window, capped by a 46.2% month-over-month jump in the most recent period. Pricing moved in the same direction, with the average product price rising 10.9% over the period to $197.08, including a 5.9% month-over-month increase. The blended average product price for the full year-to-date window stood at $184.65, indicating the brand's recent months are trading above its 2026 baseline. That combination of simultaneous volume and price expansion is notable for WHOOP, Inc., the privately held Boston-based operator behind the brand, as it signals demand strength rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 60% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WHOOP.
BY REVIEW COUNT
Across 45K ratings on 1 channel, WHOOP averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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