GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, WHOOP generated virtually all of its tracked revenue through Amazon, which accounted for 99.4% of total revenue share. The brand's average product price during this period stood at $198.30, though pricing showed a notable downward trend with a 14.2% decrease observed over the tracked months. Revenue also declined by 12.2% over the same period, suggesting softening demand or increased competitive pressure in the category. Amazon's near-total dominance as a retail channel highlights WHOOP's heavy reliance on a single marketplace for its sales volume. These trends indicate that both pricing strategy and channel diversification may be key areas to watch for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WHOOP.
