GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 shows WHOOP generating 99.2% of its tracked revenue through Amazon, making it an effectively single-channel performer. The brand's average product price across the period stands at $157.78, a premium position relative to much of the connected-wellness shelf. Momentum has weakened in the most recent quarter, with revenue down 17.7% month-over-month and 25.7% overall across the July-September window. Pricing has followed a similar path, with the average selling price slipping to $144.64, a 8.9% monthly decline and 14.8% drop over the quarter. Taken together, the Grips Intelligence figures point to a brand trading volume and price concurrently, a pattern that typically signals discounting pressure rather than demand-led growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WHOOP.
BY REVIEW COUNT
Across 35K ratings on 1 channel, WHOOP averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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