GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Best Buy and Amazon shows Raptic, a brand of the privately held X-Doria Group, operating at an average product price of $30.36. Channel concentration is the defining feature of the period, with Best Buy accounting for 95.3% of tracked revenue versus just 4.7% for Amazon. Pricing has softened meaningfully, falling 11.8% over the tracked window to $27.92 in the most recent month, an 8.4% month-over-month decline. Revenue momentum has been uneven, edging up 1.6% overall while posting a 22.8% drop in the latest month. The combination of a single dominant retail channel and sustained price erosion suggests margin pressure is a key watchpoint heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Raptic on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Raptic.
BY REVENUE
Raptic sells 5% online and 95% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in May to 13% in Sep.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 25K ratings on 2 channels, Raptic averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
