GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Raptic experienced a significant revenue decline of 44.1% over the observed period. Best Buy dominates as the brand's primary retail channel, commanding an overwhelming 98.3% share of revenue compared to Amazon's modest 1.7%. The brand's average product price sits at $26.33, with pricing showing an 8.3% overall increase despite a slight 2.8% month-over-month dip in the most recent period. This pricing resilience amid declining revenue suggests Raptic may be prioritizing margin preservation over volume growth. The heavy concentration of sales through a single retailer presents both a strategic focus and a potential vulnerability for the brand's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Raptic on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Raptic.
