GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 across Amazon and Best Buy shows Nomad generating an average product price of $54.49. Channel concentration is pronounced, with Amazon accounting for 83.8% of year-to-date revenue while Best Buy contributes the remaining 16.2%. Momentum has softened over the May–July window, with revenue down 33.4% across the period and a further 17.8% decline in the most recent month. Pricing has moved in the opposite direction, rising 4.4% overall to a latest monthly average of $57.47, a 7.5% month-over-month increase. The combination of falling revenue and firming average prices suggests unit volumes, rather than pricing pressure, are driving the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Nomad on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nomad.
BY REVENUE
Nomad sells 85% online and 15% offline. Online runs through 1 channel; offline through 1. Online share has moved from 76% in Mar to 95% in Jul.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 36K ratings on 2 channels, Nomad averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$166K
Revenue
$29.58
Price
$85K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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