GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, Lowes.com, AceHardware.com and Menards.com shows Osmocote, a brand whose trademark sits under ICL Group (NYSE: ICL), generating an average product price of $19.97. Amazon dominates the channel mix with a 57.4% revenue share, followed by Lowes.com at 23.8% and AceHardware.com at 14.8%, leaving Menards.com with just 3.3%. Revenue momentum has weakened sharply, falling 32.7% month over month and 49.7% across the tracked timeseries period of June through August 2026. Pricing has softened more modestly, with the average price slipping 3.3% month over month to $19.59 and 3.9% overall. The combination of a steep revenue decline against only marginal price erosion suggests volume contraction, likely tied to post-peak seasonality in the lawn and garden cycle, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 50% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Osmocote.
BY REVENUE
Osmocote sells 63% online and 37% offline. Online runs through 3 channels; offline through 3. Online share has moved from 54% in Apr to 76% in Aug.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 266K ratings on 4 channels, Osmocote averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 266K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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