GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Osmocote — whose consumer brand is managed under The Scotts Miracle-Gro Company (NYSE: SMG) — generated the majority of its offline revenue through Amazon, which held a 51.3% share year-to-date, followed by lowes.com at 27.2% and acehardware.com at 17.5%. Across the January 1 to June 30, 2026 period spanning these four tracked retail channels, the brand's average product price stood at $20.55. During the April 1 to June 30, 2026 timeframe, revenue declined 21.1% versus the prior month, while the overall trend was roughly flat with a 0.3% dip. Average price showed some resilience, rising 7.0% month-over-month to $20.39, though it edged down 1.1% overall. Together, these Grips Intelligence datapoints suggest a concentrated channel mix leaning heavily on Amazon with relatively stable pricing amid softening recent revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Osmocote.
BY REVENUE
Osmocote sells 54% online and 46% offline. Online runs through 3 channels; offline through 3. Online share has moved from 43% in Feb to 66% in Jun.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 291K ratings on 4 channels, Osmocote averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 291K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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