GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Lowes.com, AceHardware.com and Menards.com shows Osmocote, a trademark held by ICL Group (NYSE: ICL), carrying an average product price of $19.02. Amazon dominates the brand's measured sales, accounting for 56.5% of year-to-date revenue, followed by Lowes.com at 23.9% and AceHardware.com at 15.1%, while Menards.com contributes just 3.7%. Momentum has cooled sharply in the back half of the period, with revenue down 24.0% month over month in the most recent reading and off 52.4% overall across the tracked quarter. Pricing, by contrast, has held firm, rising 4.7% month over month to $19.37 and finishing essentially flat versus the start of the period. The combination of steep volume declines against stable pricing suggests seasonal demand drag rather than competitive discounting pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 52% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Osmocote.
BY REVENUE
Osmocote sells 58% online and 42% offline. Online runs through 3 channels; offline through 3. Online share has moved from 7% in May to 70% in Sep.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 193K ratings on 5 channels, Osmocote averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 193K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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