GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com, AceHardware.com and Menards.com from January 1 to July 31, 2026 shows Osmocote — a trademark held by ICL Group (NYSE: ICL) and licensed in the U.S. consumer market to The Scotts Miracle-Gro Company — commanding an average product price of $20.37. Amazon dominates the brand's channel mix at 55.3% of year-to-date revenue, followed by Lowes.com at 25.0% and AceHardware.com at 15.7%, while Menards.com contributes just 3.2%. Momentum has weakened sharply in recent months, with revenue falling 25.2% month-over-month and 41.0% across the May–July tracking window. Pricing, by contrast, has held firm, rising 6.3% over the same period despite a marginal 0.6% dip to $20.26 in the latest month. The combination of softening volume and resilient pricing suggests demand pressure rather than discounting is driving the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Osmocote.
BY REVENUE
Osmocote sells 59% online and 41% offline. Online runs through 3 channels; offline through 3. Online share has moved from 46% in Mar to 79% in Jul.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 272K ratings on 4 channels, Osmocote averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 272K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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