GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Ace Hardware, Lowe's, and Menards from January to February 2026, Osmocote demonstrated strong momentum with overall revenue growing 21.2% over the period. Amazon dominates as the leading retail channel, capturing 47.1% of Osmocote's total revenue share, followed by Ace Hardware at 27.6% and Lowe's at 23.4%. The brand's average product price sits at $22.66, reflecting a modest 2.0% increase over the tracked period. Notably, Osmocote experienced a significant 38.4% month-over-month revenue surge, signaling accelerating consumer demand heading into the spring season. Menards represents a smaller but emerging channel for the brand, currently holding 1.2% of revenue share.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Osmocote.
