GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across four tracked retailers, Ferry-Morse generated the largest share of its online revenue through acehardware.com at 45.4%, followed by menards.com at 25.2% and lowes.com at 24.5%, while Amazon accounted for just 4.4%. The brand's average product price during this period stood at $9.74, though pricing varied significantly by retailer, with select Lowe's listings reaching over $100. Notably, Ferry-Morse experienced strong revenue momentum, with month-over-month growth of 104.3% and overall growth of 271.4% across the reporting period. The brand's dominant presence on Ace Hardware's platform suggests a strong alignment with the home improvement and hardware retail channel. Despite this impressive topline growth, average pricing declined 32.6% over the tracked timeframe, indicating a possible shift toward higher-volume, lower-priced product sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 271% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 33% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Ferry-Morse on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ferry-Morse.
BY REVENUE
$6.59
Price
$36K
Revenue
