GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ferry-Morse generated the largest share of its revenue through Lowes.com (45.4%) and AceHardware.com (35.0%) during the January to April 2026 period, with Menards.com contributing an additional 14.3%. Amazon accounted for just 4.3% of Ferry-Morse's revenue share, underscoring the brand's strong positioning within home improvement retail channels. The brand's average product price stood at $9.90 across all tracked retailers during this period. Notably, Ferry-Morse experienced impressive overall revenue growth of 95.0%, signaling significant momentum and increasing consumer demand. Despite this growth, average pricing decreased by 14.8% over the tracked period, suggesting a competitive pricing strategy or a shift in product mix toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 95% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ferry-Morse on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ferry-Morse.
BY REVENUE
Ferry-Morse sells 48% online and 52% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 53% in Dec to 54% in Apr.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 38K ratings on 4 retailers, Ferry-Morse averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 38K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$108.89
Price
$110K
Revenue
$84.31
Price
$40K
Revenue
$87.99
Price
$39K
Revenue
