Ferry-Morse

Ferry-Morse Market Overview

Based on the data provided, let me check for any additional context about Ferry-Morse's market positioning.According to in-store data from Grips Intelligence, Ferry-Morse generated the majority of its revenue across four key retailers between January and March 2026, with Ace Hardware leading at 43.8% revenue share, followed by Menards at 26.0% and Lowe's at 25.1%, while Amazon accounted for just 4.4%. The brand's average product price during this period stood at $10.36, reflecting a 10.1% overall increase in average pricing. Notably, Ferry-Morse experienced significant revenue momentum, with a 330.3% total revenue increase over the tracked period. As the oldest operating seed company, having been in continuous operation since 1856, Ferry-Morse's strong brick-and-mortar retail presence — with over 95% of revenue concentrated across Ace Hardware, Menards, and Lowe's — underscores its dominance in the home improvement channel. This data highlights the brand's seasonal surge aligned with spring planting demand, making it a key player to watch in the garden supplies category.