GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com from January 1 to September 30, 2026, SUPERthrive — part of Central Garden & Pet's (NASDAQ: CENT) portfolio — maintained an average product price of $24.72. Amazon dominates the brand's channel mix at 68.0% of year-to-date revenue, while lowes.com and homedepot.com contribute 18.2% and 11.7% respectively, leaving acehardware.com at just 2.1%. Revenue momentum has softened, declining 2.0% month-over-month and falling 15.5% across the tracked period. Pricing, however, moved in the opposite direction, with the average price climbing 8.5% month-over-month to $27.38 and rising 8.7% overall. That divergence between rising prices and contracting revenue suggests volume pressure is the key dynamic to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SUPERthrive on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERthrive.
BY REVENUE
SUPERthrive sells 93% online and 7% offline. Online runs through 3 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 395K ratings on 4 channels, SUPERthrive averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 395K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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