GRIPS CUSTOMERS & RESEARCH PARTNERS
SUPERthrive, a brand under Central Garden & Pet (NASDAQ: CENT), generated an average product price of $25.81 across tracked in-store channels between January 1 and July 31, 2026, according to Grips Intelligence data. Amazon dominated the brand's revenue mix at 71.1% share, followed by lowes.com at 18.2%, homedepot.com at 8.6%, and acehardware.com at 2.0%. Revenue momentum softened over the May-July window, declining 7.0% month-over-month and 29.6% across the full period. Pricing moved in the opposite direction, with the average selling price rising 4.4% month-over-month to $26.56 and 3.7% over the tracked quarter. The combination of firming prices against falling revenue suggests unit volume, rather than pricing pressure, is the primary drag on SUPERthrive's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SUPERthrive on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERthrive.
BY REVENUE
SUPERthrive sells 93% online and 7% offline. Online runs through 3 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 403K ratings on 4 channels, SUPERthrive averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 403K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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