GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, lowes.com, homedepot.com, and acehardware.com, SUPERthrive — part of Central Garden & Pet's (NASDAQ: CENT) portfolio — remains heavily concentrated on a single channel. Amazon accounts for 70.6% of year-to-date revenue, with lowes.com at 17.8%, homedepot.com at 9.6%, and acehardware.com trailing at just 2.0%. The average product price sits at $26.04 year to date, though monthly pricing has climbed 6.6% over the June–August window to reach $27.15. That pricing strength has not translated into top-line growth, as revenue fell 17.7% across the same three-month period, including an 11.4% month-over-month decline in the most recent month. The combination of rising prices and falling revenue suggests softening unit volumes that warrant closer monitoring heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SUPERthrive on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERthrive.
BY REVENUE
SUPERthrive sells 93% online and 7% offline. Online runs through 3 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 399K ratings on 4 channels, SUPERthrive averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 399K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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