Sports Afield

Sports Afield Market Overview

Sports Afield, a brand owned by privately held Field Sports Publishing, Inc., generated measurable in-store sales momentum between January 1 and August 31, 2026, according to Grips Intelligence data tracking offline retail activity across homedepot.com, lowes.com, and menards.com. Home Depot dominates the brand's brick-and-mortar footprint with 70.5% of year-to-date revenue share, followed by Lowe's at 20.4% and Menards at 9.0%. Revenue climbed 11.3% over the June-to-August timeseries window, including a 3.0% month-over-month gain in the most recent period. Pricing has trended upward as well, with the average selling price rising 4.3% to $1,021.82 in the latest month, above the $881.08 year-to-date average. That premium positioning is reinforced at Lowe's, where top-selling items range from roughly $925 to $2,449.