Sports Afield

Sports Afield Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Menards, and Lowe's from January 1 to June 30, 2026, Sports Afield generated the majority of its offline revenue through homedepot.com, which captured a commanding 61.4% share, followed by menards.com at 22.2% and lowes.com at 16.4%. Its average product price reached $743.92 across the tracked period, while the most recent quarter (April 1 to June 30, 2026) saw the average price climb to $979.85, up 5.7% versus the prior month. Notably, average pricing surged 41.2% over the tracked period, signaling a meaningful shift toward higher-value inventory. However, this pricing strength was offset by softening demand, with revenue declining 15.5% month-over-month and falling 13.3% overall across the tracked window. This divergence between rising prices and contracting revenue suggests that Sports Afield's premium positioning may be pressuring in-store sell-through across its key big-box retail channels.