GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot, Lowe's, and Menards shows Sports Afield, a brand owned by privately held Field Sports Publishing, Inc., generating an average product price of $930.28. Home Depot dominates the brand's offline footprint with 76.9% of year-to-date revenue, followed by Lowe's at 19.0% and Menards at a comparatively modest 4.1%. Momentum has been positive in the most recent quarter, with revenue up 13.3% month over month and 16.7% overall between July and September 2026. That growth came alongside softening pricing, as the average price fell 9.5% in the latest month to $925.07 and declined 8.3% across the quarter. The combination of rising revenue and falling average price suggests volume-led gains, likely concentrated in mid-tier assortments rather than the $2,000-plus items stocked at both Home Depot and Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Sports Afield on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sports Afield.
BY REVIEW COUNT
Across 6.5K ratings on 3 channels, Sports Afield averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,131.20
Price
$32K
Revenue
$2,449.00
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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