GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Lowe's and Menards, O'Keeffe's shows a heavily concentrated channel mix. Amazon accounts for 93.0% of year-to-date revenue, leaving lowes.com at 4.0% and menards.com at 2.9% as comparatively minor contributors. The brand's average product price sits at $13.83 year to date, while the most recent tracked month reached $14.67, a 5.7% increase across the June-to-August window. Revenue grew 9.3% over that same three-month period, though the latest month cooled slightly with a 3.9% month-over-month decline. The pricing spread is wide by retailer, ranging from single-unit jars near $7.40 at Menards to multi-pack listings above $100 at Lowe's, suggesting the brand's channel strategy leans on bulk assortments at home-improvement retailers and single-unit velocity on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for O'Keeffe's.
BY REVIEW COUNT
Across 4.5M ratings on 3 channels, O'Keeffe's averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.96
Price
$1.34M
Revenue
$13.38
Price
$967K
Revenue
$9.90
Price
$783K
Revenue
$8.81
Price
$470K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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