O'Keeffe's

O'Keeffe's Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Lowe's and Menards, O'Keeffe's generates the overwhelming majority of its tracked revenue from a single channel, with Amazon accounting for 92.4% of year-to-date sales. Lowe's and Menards trail far behind at 4.6% and 2.9% respectively, leaving the brand heavily concentrated and exposed to shifts in marketplace dynamics. The average product price across tracked channels sits at $12.54, though recent months show softening, with the latest monthly average slipping to $11.97, a 1.9% month-over-month decline and a 5.7% drop over the period measured. Revenue momentum has weakened alongside pricing, falling 13.2% month-over-month and 24.6% overall across the July through September timeseries window. Taken together, the figures point to a brand with a dominant marketplace position but visible pressure on both price realization and top-line growth heading into the final quarter.