GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, O'Keeffe's demonstrates a heavily concentrated retail footprint, with Amazon commanding 95.8% of the brand's revenue share, followed by menards.com at just 3.4%. The brand's average product price sits at $13.42, though pricing has seen a slight overall decline of 1.3% over the tracked period. Notably, O'Keeffe's experienced a significant revenue drop of 30.7% during the reporting window, signaling potential seasonal demand shifts or competitive pressures. Among its top-performing products on Amazon, price points range from $10.90 to $19.97, reflecting a tiered portfolio strategy. This data underscores the brand's near-total reliance on Amazon as its primary revenue driver across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 31% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for O'Keeffe's.
BY REVIEW COUNT
Across 3.73M ratings on 2 retailers, O'Keeffe's averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 3.73M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$15.94
Price
$1.97M
Revenue
$10.90
Price
$835K
Revenue
$15.02
Price
$528K
Revenue
$11.39
Price
$378K
Revenue
