GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to March 2026, O'Keeffe's generated the vast majority of its tracked revenue through Amazon, which accounted for 96.3% of retailer share, with Menards.com contributing a modest 3.2%. The brand's average product price during this period stood at $13.50, though pricing saw a 4.0% overall decline across the quarter. Revenue performance showed a notable downward trend, dropping 34.8% over the tracked period, signaling potential seasonal softening or shifting consumer demand. Among its top-performing listings on Amazon, the Working Hands Hand Cream 2-pack led with an average price of $15.94, while the Healthy Feet Foot Cream followed at $11.25. These insights suggest that while O'Keeffe's maintains a dominant Amazon presence, the brand faces pricing and revenue headwinds heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for O'Keeffe's.
BY REVENUE
$15.94
Price
$1.73M
Revenue
$11.25
Price
$676K
Revenue
$15.02
Price
$528K
Revenue
$11.99
Price
$269K
Revenue
