GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Menards from January 1 to July 31, 2026, O'Keeffe's sales remain heavily concentrated in a single channel, with Amazon accounting for 93.6% of year-to-date revenue. The remaining demand is split almost evenly between lowes.com at 3.3% and menards.com at 3.0%, leaving limited diversification across the brand's retail footprint. Average product price sits at $13.51 year-to-date, though pricing has trended upward, rising 11.5% over the May–July window to reach $14.59. Revenue moved in step with that pricing momentum, growing 13.5% across the same three-month period, including a 13.7% month-over-month gain in the most recent month. Together, the figures point to a brand whose growth is currently being driven as much by price realization as by channel expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for O'Keeffe's.
BY REVIEW COUNT
Across 3.64M ratings on 3 channels, O'Keeffe's averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.96
Price
$1.1M
Revenue
$11.80
Price
$621K
Revenue
$9.84
Price
$614K
Revenue
$8.70
Price
$397K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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