GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, O'Keeffe's demonstrates a heavily concentrated retail footprint, with Amazon commanding 95.8% of the brand's revenue share, followed by menards.com at just 3.4%. The brand's average product price sits at $13.42, though pricing has seen a slight overall decline of 1.3% over the tracked period. Notably, O'Keeffe's experienced a significant revenue drop of 30.7% during the reporting window, signaling potential seasonal demand shifts or competitive pressures. Among its top-performing products on Amazon, price points range from $10.90 to $19.97, reflecting a tiered portfolio strategy. This data underscores the brand's near-total reliance on Amazon as its primary revenue driver across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 31% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for O'Keeffe's.
BY REVENUE
$15.94
Price
$1.97M
Revenue
$10.90
Price
$835K
Revenue
$15.02
Price
$528K
Revenue
$11.39
Price
$378K
Revenue
