GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Menards.com from January to February 2026, O'Keeffe's demonstrates an overwhelming reliance on Amazon, which accounts for 95.8% of the brand's total revenue share. The brand's average product price sits at $13.60, though pricing saw a modest 2.9% month-over-month decline during the period. Notably, O'Keeffe's experienced a significant revenue drop of 25.2% over the tracked period, suggesting potential seasonal softening or increased competitive pressure. Menards.com represents only 3.7% of revenue share, indicating a highly concentrated distribution strategy that could present both a risk and an opportunity for channel diversification. Brands competing in this space should monitor O'Keeffe's Amazon-dominant positioning and its pricing trajectory as key indicators of market dynamics.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for O'Keeffe's.
BY REVENUE
$15.94
Price
$1.33M
Revenue
$11.96
Price
$462K
Revenue
$14.98
Price
$405K
Revenue
$25.34
Price
$188K
Revenue
$18.15
Price
$179K
Revenue
