GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Oatey maintains a strong retail presence with Lowe's commanding the largest revenue share at 46.5%, followed by Ace Hardware at 24.7% and Menards at 22.5%. Notably, Amazon and Home Depot together account for only 6.3% of Oatey's total revenue, underscoring the brand's reliance on traditional home improvement and hardware channels. The brand's average product price sits at $9.30, though pricing varies significantly by retailer, with Home Depot listings reaching over $100 for premium items compared to entry-level products at Menards priced as low as $4.23. Despite its dominant positioning in key retail partnerships, Oatey experienced a 3.6% revenue decline over the tracked period, suggesting potential headwinds in consumer demand or competitive pressure. This revenue softening, paired with a modest 0.2% increase in average pricing, may indicate that the brand is holding price while volume contracts.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Oatey on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Oatey.
BY REVENUE
Oatey sells 8% online and 92% offline. Online runs through 3 retailers; offline through 3.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 1.07M ratings on 5 retailers, Oatey averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.07M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
