GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked between January 1 and September 30, 2026 across Home Depot, Menards, Amazon and Lowe's shows NUUK operating with a notably balanced retail footprint rather than a single dominant outlet. Home Depot accounts for the largest slice of year-to-date revenue at 37.9%, followed by Menards at 24.6%, Amazon at 21.5% and Lowe's at 16.0%. Momentum, however, has weakened sharply in the most recent quarter, with revenue down 52.0% month over month and 60.5% across the measured period. Pricing has moved in the opposite direction, with the average selling price rising 7.7% in the latest month and 7.4% overall to roughly $163. That combination of a higher average price against steep revenue declines suggests mix shifts toward premium items are not yet offsetting softening unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 61% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for NUUK on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NUUK.
BY REVENUE
NUUK sells 76% online and 24% offline. Online runs through 3 channels; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 5.6K ratings on 4 channels, NUUK averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$237.33
Price
$22K
Revenue
$324.18
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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