GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Amazon, Home Depot, Lowes, and Menards, NUUK demonstrated strong market momentum with revenue growing 166.4% over the tracked period. Amazon dominated as NUUK's leading retail channel, capturing 49.8% of total revenue share, followed by Home Depot at 23.5%. The brand's average product price stood at $167.50, reflecting a competitive positioning within its category. Lowes and Menards accounted for the remaining 26.6% of revenue, with 14.3% and 12.3% respectively, showing a well-diversified retail distribution strategy. Month-over-month revenue surged 87.8%, signaling accelerating consumer demand for NUUK products heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 166% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NUUK on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for NUUK.
BY REVENUE
NUUK sells 88% online and 12% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 100% in Jan to 73% in May.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 9.1K ratings on 4 retailers, NUUK averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 9.1K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
