Muddy

Muddy Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across retailers including Amazon, Menards, Lowe's, and Home Depot, Muddy demonstrates a highly concentrated retail footprint with Amazon commanding an overwhelming 91.7% of the brand's total revenue share. The brand's average product price sits at $70.05, though pricing varies significantly across retailers, with Lowe's listings reaching as high as $462.49 for premium offerings. Muddy's revenue experienced a notable decline of 76.3% over the tracked period, signaling potential seasonality or shifting consumer demand. Despite the revenue contraction, average pricing showed relative resilience with only a 9.1% overall decrease, suggesting the brand has maintained pricing discipline rather than pursuing aggressive discounting. With Menards (4.8%), Lowe's (2.3%), and Home Depot (1.1%) representing only a fraction of sales, Muddy's heavy reliance on Amazon presents both a strategic concentration risk and an opportunity for broader retail diversification.