GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Menards, Lowe's, and Home Depot, Muddy generated revenue growth of 20.4% over the period, with in-store sales climbing 10.5% in the most recent month. Amazon dominated the brand's channel mix at 75.9% of revenue, while Menards.com and Lowe's.com each contributed 10.2% and Home Depot.com trailed at 3.4%. The brand's average product price rose sharply during the period, up 46.0% overall to reach roughly $55.00, well above the $50.04 average across the reporting window. This pricing momentum suggests a shift toward higher-value items within Muddy's assortment. Notably, top-selling products spanned a wide price range, from a $58.73 SD card reader on Amazon to a $679.99 quad pod stand on Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Muddy on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Muddy.
BY REVENUE
Muddy sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 51K ratings on 4 channels, Muddy averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.21
Price
$45K
Revenue
$69.99
Price
$42K
Revenue
$58.73
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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