GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Amazon, Menards, Lowe's, and Home Depot, Muddy demonstrates a heavily concentrated retail footprint with Amazon commanding a dominant 90.0% share of total brand revenue. The brand's average product price sits at $56.49, though pricing has shown a modest upward trend with a 3.2% increase over the tracked period. Menards holds the second-largest revenue share at 5.0%, followed by Lowe's at 3.3% and Home Depot at 1.6%, indicating limited distribution diversification beyond Amazon. Despite recent monthly revenue growth of 8.5%, Muddy experienced an overall revenue decline of 27.5% during the March to May 2026 period, suggesting volatility in consumer demand. This combination of high retailer concentration and fluctuating revenue signals both a reliance on Amazon's marketplace and potential seasonal purchasing patterns worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Muddy on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Muddy.
BY REVIEW COUNT
Across 59K ratings on 4 retailers, Muddy averages 4.3★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.3
/ 5
From 59K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$85.24
Price
$131K
Revenue
$329.98
Price
$72K
Revenue
$299.99
Price
$64K
Revenue
