Muddy

Muddy Market Overview

Grips Intelligence in-store data tracking Amazon, Lowe's, Menards and Home Depot from January 1 to August 31, 2026 shows Muddy, a brand under privately held GSM Outdoors, commanding an average product price of $67.87 across its retail footprint. Amazon dominates the brand's revenue mix at 64.0% share, while lowes.com contributes a substantial 22.3%, with menards.com (10.1%) and homedepot.com (3.5%) rounding out the distribution. Momentum has been steep in the most recent stretch, with revenue climbing 173.5% month over month and rising 446.7% over the tracked timeseries period from June through August 2026. Pricing has moved in the same direction, with the average selling price reaching $91.18, a 32.5% monthly increase and a 65.8% gain across the period. The combination of concentrated marketplace revenue and simultaneous price and volume expansion suggests seasonal demand strength paired with a shift toward higher-ticket items.