Muddy

Muddy Market Overview

Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards and Home Depot from January 1 through September 30, 2026 shows Muddy, a brand owned by privately held GSM Outdoors, generating the majority of its revenue on Amazon at a 63.8% share. Lowe's follows at 18.1%, with Menards at 11.6% and Home Depot accounting for the remaining 6.3%, pointing to a concentrated but meaningfully diversified retail footprint. Momentum has been strong in the most recent quarter, with revenue up 75.8% month over month and 428.4% across the tracked timeseries period of July through September 2026. Pricing has trended upward alongside volume, with the average price reaching $78.70 in the latest month, a 30.1% increase over the period and well above the $70.09 year-to-date average. The combination of rising prices and accelerating revenue suggests demand strength rather than discount-driven growth, according to Grips Intelligence data.