GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Norton maintains a strong retail presence with an average product price of $17.17. Lowes.com dominates as Norton's primary sales channel, commanding a significant 68.9% share of the brand's total revenue. Amazon follows as the second-largest contributor at 14.9%, with Ace Hardware (7.3%), Menards (5.4%), and Office Depot (3.1%) rounding out the distribution mix. Notably, Norton's average price saw a modest 1.0% overall increase during the tracked period, suggesting stable pricing power despite a 5.8% decline in overall revenue. The heavy concentration of nearly 70% of revenue through a single retailer highlights both a key strength and a potential strategic consideration for the brand's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Norton.
BY REVENUE
Norton sells 17% online and 83% offline. Online runs through 3 retailers; offline through 4. Online share has moved from 25% in Jan to 16% in May.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 220K ratings on 5 retailers, Norton averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 220K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$19.99
Price
$16K
Revenue
