GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowe's, Ace Hardware, Amazon, Menards and Office Depot, Norton — a brand of Gen Digital Inc. (NASDAQ: GEN) — maintains a heavily concentrated retail footprint. Lowe's alone accounts for 78.2% of year-to-date revenue, leaving Ace Hardware (7.7%), Amazon (6.2%), Menards (5.5%) and Office Depot (1.6%) to split the remainder. The average product price sits at $16.84, with the latest tracked month reaching $17.29, a 2.7% month-over-month increase, even as pricing slipped 0.4% over the full period. Revenue momentum has been softer, falling 4.6% versus the prior month and 3.8% across the period measured. The combination of a flat-to-rising price point and declining revenue suggests volume, rather than pricing, is the pressure point for Norton's retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Norton.
BY REVENUE
Norton sells 9% online and 91% offline. Online runs through 3 channels; offline through 4.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 210K ratings on 5 channels, Norton averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 210K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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