GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Norton maintains a strong retail presence with an average product price of $17.17. Lowes.com dominates as Norton's primary sales channel, commanding a significant 68.9% share of the brand's total revenue. Amazon follows as the second-largest contributor at 14.9%, with Ace Hardware (7.3%), Menards (5.4%), and Office Depot (3.1%) rounding out the distribution mix. Notably, Norton's average price saw a modest 1.0% overall increase during the tracked period, suggesting stable pricing power despite a 5.8% decline in overall revenue. The heavy concentration of nearly 70% of revenue through a single retailer highlights both a key strength and a potential strategic consideration for the brand's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Norton.
BY REVENUE
Norton sells 16% online and 84% offline. Online runs through 3 channels; offline through 4. Online share has moved from 25% in Jan to 15% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 222K ratings on 5 channels, Norton averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 222K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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