GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data for January 1 through August 31, 2026, tracking Lowe's, Amazon, Ace Hardware, Menards and Office Depot, shows Norton — a consumer brand of Gen Digital Inc. (NASDAQ: GEN) — operating with an unusually concentrated retail footprint. Lowe's alone accounts for 74.2% of year-to-date revenue share, with Amazon a distant second at 10.7%. The remaining demand is split thinly across acehardware.com (7.3%), menards.com (5.4%) and Office Depot (1.9%), leaving the brand highly exposed to a single account's merchandising decisions. Pricing has held steady, with an average product price of $17.29 year-to-date and a latest monthly figure of $17.57 — down 1.6% month over month but up 1.0% across the tracked period. Revenue momentum is mixed: the most recent month rose 2.2% sequentially, yet the June–August 2026 trend still shows a 5.4% overall decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Norton.
BY REVENUE
Norton sells 12% online and 88% offline. Online runs through 3 channels; offline through 4.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 222K ratings on 5 channels, Norton averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 222K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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