GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's, Amazon, Ace Hardware, and Menards, Gator maintains a low average product price of $9.68. Lowe's is by far the brand's largest revenue driver at 54.6% of year-to-date sales, with Amazon contributing 29.7%. The remaining share is split almost evenly between Ace Hardware at 7.9% and Menards at 7.7%, pointing to a concentrated two-channel distribution profile. Revenue has been essentially flat over the tracked window, edging up 0.3% overall and 0.1% in the most recent month. Pricing has been the more dynamic lever, with the average selling price rising 1.7% to $10.25, including a 7.6% month-over-month jump in the latest period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gator.
BY REVENUE
Gator sells 32% online and 68% offline. Online runs through 2 channels; offline through 3.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 1.22M ratings on 4 channels, Gator averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2.59
Price
$90K
Revenue
$3.99
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
