GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking four major retailers—Lowes, Ace Hardware, Amazon, and Menards—during January–February 2026, Gator demonstrates a strongly concentrated retail footprint, with Lowes.com commanding a dominant 58.7% share of the brand's total revenue. Ace Hardware and Amazon follow closely, capturing 17.4% and 16.6% of revenue respectively, while Menards accounts for a smaller 7.3% slice. The brand's average product price sits at a competitive $7.08, though pricing has seen a notable 22.6% decline over the trailing period. Overall revenue experienced an 8.6% drop over the same window, suggesting potential headwinds from increased price competition or shifting consumer demand. These trends indicate that while Gator maintains broad multi-retailer distribution, its pricing and revenue trajectory warrant close monitoring heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gator.
BY REVENUE
