GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Gator across Lowe's, Amazon, Ace Hardware and Menards from January 1 to August 31, 2026, showing an average product price of $9.66. Lowe's is by far the brand's dominant retail channel at 53.4% of year-to-date revenue, followed by Amazon at 30.8%, while Ace Hardware (8.1%) and Menards (7.7%) together account for less than a sixth of sales. Momentum has softened in recent months, with revenue down 5.1% over the tracked trend period and a 0.9% dip month-over-month. Pricing has moved in the same direction, with the average price sliding 5.7% to $9.52, including a 6.4% month-over-month decrease. That combination of falling revenue and falling average price suggests discounting has yet to offset volume pressure, leaving Lowe's performance as the key swing factor for Gator's overall trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gator.
BY REVENUE
Gator sells 33% online and 67% offline. Online runs through 2 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 1.23M ratings on 4 channels, Gator averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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