GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Lowe's, Amazon, Ace Hardware and Menards, Gator's sales base is heavily concentrated in a single retailer. Lowe's alone accounts for 52.9% of year-to-date revenue, with Amazon contributing 31.4% and the remaining 15.7% split between Ace Hardware (8.3%) and Menards (7.4%). The brand's average product price sits at $9.76, reflecting a mix weighted toward low-ticket, multi-pack items rather than premium SKUs. Momentum has softened over the most recent quarter, with revenue down 4.4% month over month and 6.0% across the May–July tracked window. Pricing, meanwhile, has stayed essentially flat, rising just 0.1% over the same period to roughly $10.15, suggesting the revenue decline is volume-driven rather than a function of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gator.
BY REVENUE
Gator sells 33% online and 67% offline. Online runs through 2 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 1.25M ratings on 4 channels, Gator averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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