GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Ace Hardware, and Menards from January 1 to June 30, 2026, Gator—a brand owned by RPM International's Rust-Oleum business (NYSE: RPM)—saw overall revenue grow 1.2% during the period. Lowe's dominated Gator's channel mix, capturing a 51.2% revenue share, while Amazon followed at 31.9%, together accounting for over 80% of tracked sales. Ace Hardware and Menards rounded out the remaining share at 9.7% and 7.1%, respectively. The average product price sat at $9.40, though pricing softened slightly, declining 1.2% across the tracked window. These Grips Intelligence datapoints underscore Gator's heavy reliance on its two leading retail channels within a stable but modestly shifting pricing environment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gator.
BY REVENUE
Gator sells 33% online and 67% offline. Online runs through 2 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 1.24M ratings on 4 channels, Gator averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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