GRIPS CUSTOMERS & RESEARCH PARTNERS
FEIN, a brand owned by private German firm C. & E. Fein GmbH, generated a near-even split of in-store revenue between homedepot.com at 45.4% and lowes.com at 44.4%, with Amazon accounting for the remaining 10.1%, according to Grips Intelligence offline data tracked across those three channels from January 1 to August 31, 2026. The brand's average product price sat at $155.36 over the period, positioning it in the premium tier of its competitive set. Momentum turned positive in the most recent month, with revenue climbing 17.7% month-over-month and total revenue up 4.0% across the June-to-August timeseries window. Pricing moved in the same direction short-term, rising 7.9% to $156.73, even as the average price declined 5.9% over the full trend period. That combination of rising volume and a softer overall price trend suggests FEIN is capturing demand through mix shifts rather than broad price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FEIN on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FEIN.
BY REVIEW COUNT
Across 42K ratings on 3 channels, FEIN averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$268.77
Price
$168K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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