GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers — Amazon, Menards, Ace Hardware, Lowe's, and Home Depot — during the January–February 2026 period, Nite Ize maintains a strong multi-channel retail presence with an average product price of $10.92. Amazon dominates as the brand's leading sales channel, commanding 43.7% of total revenue share, while Menards (19.1%) and Ace Hardware (18.1%) follow as the second and third largest contributors. Notably, Lowe's accounts for 16.3% of revenue, whereas Home Depot captures just 2.7%, revealing a significant gap between the two home improvement giants in their performance with this brand. The brand experienced a notable 22.6% revenue decline over the tracked period, accompanied by a 3.4% decrease in average pricing, suggesting potential seasonal softening or increased competitive pressure in early 2026. This combination of falling revenue and contracting prices may signal a period of promotional activity or shifting consumer demand that warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Nite Ize on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Nite Ize.
BY REVENUE
