Nite Ize

Nite Ize Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, Menards, Lowe's and Ace Hardware, Nite Ize maintains an average product price of $10.42. Amazon is the brand's clear revenue leader at 41.7% of year-to-date sales, while the remaining share is split relatively evenly among Menards (21.8%), Lowe's (19.8%) and Ace Hardware (15.9%). That balance is notable: the three home-improvement and hardware retailers together account for roughly 57.5% of tracked revenue, giving Nite Ize a distribution profile that is less marketplace-dependent than many comparable brands. Recent momentum has been modestly positive, with revenue up 2.0% month over month and essentially flat (+0.1%) across the May–July trend window. Pricing has drifted slightly upward over the same period, with the average price rising 0.5% to $10.39, suggesting stable demand rather than discount-driven volume.