GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nite Ize generated an average product price of $10.79 across five major retailers — Amazon, Menards, Lowe's, Ace Hardware, and Home Depot — during the January to April 2026 period. Amazon dominated Nite Ize's revenue share at 41.9%, making it the brand's single largest retail channel by a wide margin. Menards captured the second-largest share at 21.2%, followed closely by Lowe's at 18.0% and Ace Hardware at 17.0%, while Home Depot trailed significantly at just 1.8%. Overall, Nite Ize revenue grew 7.1% over the tracked period, signaling steady demand across its retail footprint. The brand's average price remained relatively stable, declining only 0.3% over the same timeframe, suggesting consistent pricing discipline across channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Nite Ize on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Nite Ize.
BY REVENUE
Nite Ize sells 45% online and 55% offline. Online runs through 2 retailers; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 1.72M ratings on 5 retailers, Nite Ize averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.72M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
