GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 through June 30, 2026 across Amazon, Menards, Lowe's, Ace Hardware, and Home Depot, Nite Ize saw overall revenue grow 12.3% during the period, signaling healthy in-store momentum. Amazon led all tracked channels with a 40.0% revenue share, followed by menards.com at 22.3% and lowes.com at 19.4%, while homedepot.com trailed at just 1.4%. Over the same window, the brand's average product price softened, decreasing 3.5% to settle around $10.50. Notably, Nite Ize, Inc. is a privately held company headquartered in Boulder, Colorado, so no public ticker applies. Together, these figures point to a brand gaining top-line traction even as pricing eased slightly across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Nite Ize on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nite Ize.
BY REVENUE
Nite Ize sells 40% online and 60% offline. Online runs through 2 channels; offline through 3. Online share has moved from 3% in Feb to 44% in Jun.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 1.68M ratings on 5 channels, Nite Ize averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.68M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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