GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, menards.com, lowes.com and acehardware.com, Nite Ize's sales base remains heavily weighted toward a single channel. Amazon accounts for 43.9% of year-to-date revenue, roughly double the 20.7% held by menards.com, with lowes.com at 19.3% and acehardware.com at 15.3% rounding out a notably balanced brick-and-mortar retail mix. The average product price sits at $10.19, having edged down 1.5% over the tracked period even as the most recent month ticked up 0.9% to $10.23. Momentum has softened, with revenue down 3.5% month over month and 4.6% across the measured window. That combination of a mild price decline and modest revenue contraction suggests volume pressure rather than aggressive discounting is driving the recent trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Nite Ize on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nite Ize.
BY REVENUE
Nite Ize sells 45% online and 55% offline. Online runs through 2 channels; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 1.8M ratings on 4 channels, Nite Ize averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
