iLive

iLive Market Overview

iLive, a house brand of privately held Digital Products International, Inc., generated tracked sales across five retail channels between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. Home improvement retail dominates the brand's footprint, with homedepot.com at 35.0% of year-to-date revenue, followed closely by lowes.com at 25.8% and menards.com at 25.3%, while Amazon contributes just 9.0% and acehardware.com 4.9%. The average product price sits at $48.90 year to date, though the most recent month came in lower at $45.92, a 13.2% month-over-month decline and a 9.7% drop across the tracked period. Revenue momentum has been notably weaker, falling 34.4% month over month and 43.5% overall during the May 1 to July 31, 2026 trend window. The concentration of more than 86% of revenue in three big-box home improvement channels leaves the brand highly exposed to shelf-space and assortment decisions at a small group of retailers.