GRIPS CUSTOMERS & RESEARCH PARTNERS
National Hardware, part of the ASSA ABLOY AB (Nasdaq Stockholm: ASSA B) family of companies, generated the bulk of its tracked sales through just two retailers between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. Menards.com led with a 52.3% revenue share, followed closely by lowes.com at 41.0%, leaving Amazon (3.6%) and acehardware.com (3.0%) as marginal contributors. The brand's average product price sat at $5.31 across the period, though monthly pricing trended sharply higher, climbing 20.5% overall and reaching $6.18 in the most recent month tracked. That pricing momentum did not translate into growth, as revenue slipped 8.6% month over month and 4.4% across the May–July 2026 window. The combination of a rising average price and softening revenue suggests unit volumes are contracting faster than price gains can offset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for National Hardware on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for National Hardware.
BY REVENUE
National Hardware sells 19% online and 81% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Mar to 32% in Jul.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 345K ratings on 4 channels, National Hardware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 345K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.48
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
