National Hardware, part of the ASSA ABLOY AB (Nasdaq Stockholm: ASSA B) family of companies, generated the majority of its year-to-date revenue through Menards, which accounted for 50.8% of sales, according to in-store data from Grips Intelligence covering January 1 through August 31, 2026. Lowe's followed closely at 43.0%, leaving Amazon and Ace Hardware with just 3.8% and 2.3% respectively, a concentration that ties the brand's performance tightly to two big-box retailers. The average product price sat at $5.49 across the tracked period, with pricing essentially flat at a 0.4% increase. Revenue, however, softened notably, declining 18.8% over the June–August window and falling 11.2% month over month in the most recent period. The combination of stable pricing and shrinking revenue points to volume pressure rather than discounting as the driver of the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for National Hardware on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for National Hardware.
BY REVENUE
National Hardware sells 21% online and 79% offline. Online runs through 2 channels; offline through 3. Online share has moved from 9% in Apr to 28% in Aug.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 410K ratings on 4 channels, National Hardware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 410K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.55
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis