National Hardware

National Hardware Market Overview

According to Grips Intelligence data tracking four major retailers from January to February 2026, National Hardware's online revenue is heavily concentrated at Menards.com, which commands a dominant 55.7% share, followed by Lowes.com at 31.4% and AceHardware.com at 10.9%, while Amazon accounts for just 2.0% of total revenue. The brand's average product price sits at a notably accessible $4.97, reflecting its high-volume, value-oriented positioning in the market. During the tracked period, National Hardware experienced a 4.2% overall decline in revenue, paired with a 5.7% decrease in average price, suggesting possible promotional activity or a shift in product mix toward lower-priced items. Despite its minimal Amazon presence, National Hardware's top-selling products on that platform carry significantly higher price points — often exceeding $30 — compared to its Menards bestsellers, which are largely priced under $10. This pricing disparity across channels highlights a potential opportunity for the brand to expand its premium product visibility on higher-traffic retail platforms.