GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mr. Heater generated the largest share of its revenue through Amazon (38.0%) across five tracked retailers from January to May 2026, followed by Menards (27.2%) and Ace Hardware (15.2%). The brand's average product price during this period was $66.84, though pricing trended downward with an overall 8.5% decrease. Mr. Heater experienced a significant revenue decline of 48.8% over the tracked period, consistent with seasonal demand patterns as winter ended. Notably, Menards emerged as a strong second-place channel, outpacing major home improvement rivals Home Depot (13.7%) and Lowe's (6.0%) in Mr. Heater revenue share. These insights underscore shifting retail dynamics for the brand heading into the warmer months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mr. Heater on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Heater.
BY REVENUE
Mr. Heater sells 48% online and 52% offline. Online runs through 3 channels; offline through 3. Online share has moved from 20% in Jan to 67% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 511K ratings on 5 channels, Mr. Heater averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 511K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$199.99
Price
$281K
Revenue
$149.99
Price
$185K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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