Mr. Heater

Mr. Heater Market Overview

According to Grips Intelligence data tracking five major retailers — Amazon, Menards, Ace Hardware, Home Depot, and Lowe's — from January to February 2026, Mr. Heater maintained an average product price of $70.11 across its portfolio. Amazon led as the brand's top revenue channel with a 36.1% share, followed closely by Menards at 29.8%, making these two retailers responsible for nearly two-thirds of the brand's tracked online revenue. Ace Hardware captured a notable 16.7% revenue share, outperforming Home Depot (11.6%) and Lowe's (5.8%), which may reflect strong positioning in the independent hardware channel. The brand experienced a significant revenue decline of over 55% month-over-month during the tracked period, paired with a 10.6% drop in average selling price, signaling typical seasonal softening as the winter heating season winds down. This combination of falling prices and declining demand suggests that Mr. Heater's Q1 performance is heavily influenced by post-peak seasonal trends, making winter months critical for the brand's annual revenue cycle.