GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, homedepot.com, menards.com, acehardware.com and lowes.com, Mr. Heater maintains a broad multi-retailer footprint with an average product price of $60.94. Amazon is the brand's largest revenue contributor at 32.5% share, followed closely by homedepot.com at 24.7% and menards.com at 21.5%, while acehardware.com (14.0%) and lowes.com (7.3%) round out the mix. That distribution is notably balanced, with no single channel controlling more than a third of revenue — a resilience factor heading into peak heating season. Over the May–July timeseries window, revenue rebounded 9.8% month over month, though it remains down 8.3% across the full period. Pricing has moved sharply higher over the same stretch, with the average selling price climbing 17.0% month over month to $66.54 and 19.3% overall, suggesting a mix shift toward higher-ticket units.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mr. Heater on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Heater.
BY REVENUE
Mr. Heater sells 65% online and 35% offline. Online runs through 3 channels; offline through 3.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 590K ratings on 5 channels, Mr. Heater averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 590K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.99
Price
$63K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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