GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mr. Heater generated the largest share of its revenue through Amazon (38.0%) across five tracked retailers from January to May 2026, followed by Menards (27.2%) and Ace Hardware (15.2%). The brand's average product price during this period was $66.84, though pricing trended downward with an overall 8.5% decrease. Mr. Heater experienced a significant revenue decline of 48.8% over the tracked period, consistent with seasonal demand patterns as winter ended. Notably, Menards emerged as a strong second-place channel, outpacing major home improvement rivals Home Depot (13.7%) and Lowe's (6.0%) in Mr. Heater revenue share. These insights underscore shifting retail dynamics for the brand heading into the warmer months of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mr. Heater on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mr. Heater.
BY REVENUE
Mr. Heater sells 55% online and 45% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 48% in Jan to 68% in May.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 634K ratings on 5 retailers, Mr. Heater averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 634K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$199.99
Price
$303K
Revenue
$149.99
Price
$198K
Revenue
