GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cadet generated the largest share of its revenue through Amazon (32.6%) and Lowes.com (31.7%) between January and April 2026, with Menards.com (22.4%) and HomeDepot.com (11.4%) rounding out its top four retail channels across five tracked retailers. The brand's average product price during this period was $31.43, reflecting a 13.3% overall decrease in average pricing over the tracked timeframe. Cadet experienced a notable 24.7% drop in revenue over the reporting period, signaling a downward sales trend worth monitoring. Despite its presence across major home improvement retailers, Ace Hardware accounted for just 1.9% of Cadet's total revenue share, suggesting a highly concentrated distribution strategy. The most recent month-over-month data showed revenue declining 19.4%, indicating that the downward momentum may be accelerating heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Cadet on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cadet.
BY REVENUE
Cadet sells 63% online and 37% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 30% in Dec to 69% in Apr.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 468K ratings on 5 retailers, Cadet averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 468K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$39.62
Price
$424K
Revenue
$6.54
Price
$274K
Revenue
$34.29
Price
$231K
Revenue
$119.80
Price
$160K
Revenue
